Do you know LinkedIn is the #1 platform for B2B sales and marketing on the planet right now? If you aren’t making the best use of the opportunity to pitch new business…you’re probably behind the race!
With more than 500 million members from 200 countries and 2 people becoming registered members every second, LinkedIn is surely no short of offering you infinite lead generation opportunity on world’s biggest media platform for corporates.
But does bringing your business to the network means converting all those hundreds of thousands prospects into paying clients? Probably not! So how you do hit the bull’s eye?
Well, today I am going to share with you some simplest and best tricks to win new business using LinkedIn as a medium. If you have been using the social platform already but never got to monetize it this way ever, here’s your golden chance! (If you are looking for a tool to grow your business instead, give a minute to another info-rich and practical guide on how to use LinkedIn’s Sales Navigator to boost your business remarkably!)
But before you dive into the steps to do that, it’s important that first, you know what makes LinkedIn the ideal place along with how you can strategize the same for your profit.
WHY LinkedIn: 5 ways LinkedIn is the best platform for new business
1) Using LinkedIn as the Search Engine For Sales Prospects
LinkedIn aims to be the ultimate hub for professionals across the globe. From training courses, industry-based news stories, and networking groups, to UGC and content, thought pieces, and job listings; the platform is heading to be a freelance marketplace and much more than that.
It works more like a search engine for sales prospects with the way it fetches, saves, and categorizes each bit of data shared by members on the platform itself. You can leverage on data like job titles, employers, physical locations, schools, and status updates to hunt down your potential prospects spread all over the network.
With the help of its inbuilt search engine, you can quickly find whatever they want using specific keywords. (I’ll be sharing with you the step to use it later in the blog!)
Be specific when targeting and you’re right there!
Not only easy, fast, and effective; but there’s probably no better way to create customized, relevant, targeted list of your potential clients and prospects than using the LinkedIn advanced search engine.
The tricky part is to find out how you can instantly build and measure the communication built up of Knowledge, Like, and Trust which is the driving force behind motivating stranger to be your prospects and ultimately to your paying clients!
Yeah, you got that right!
One-on-one marketing is the solution!
2) Use Personalized One-On-One Marketing As The Key
Alright so you have connected to your potential clients but you obviously wouldn’t want to be that desperate guy in the list who falls for the very first date! Be professional and have patience!
Try to build knowledgeable and meaningful interactions with your ideal prospects before running into the main motive. Pay attention and be mindful of attending the ones who you think are actually the people who are going to buy your service or product.
Be sure to have a client-facing profile (surely not in that resume like tone) and mention a few things in a customized LinkedIn message that will make the other person feel interested and comfortable about you, what you do, and why you want to connect.
Your motto is to sell on LinkedIn, do this by making your prospects feel like you are there to offer a solution that you can actually help!
3) Communicate in Real-Time With LinkedIn Messaging
LinkedIn has updated its one-on-one messaging system and now you can send a text message or live chat to chat up with your new connections in a friendly and fun way.
What’s better! The platform has additionally introduced an Active Now feature that shows a green dot next to the connection to show they are logged in at the moment. With this, you can actually know when they are active and get into a real-time conversation now and then.
4) The Key Is To Ask For Permission
What do you do after you have sent a personalized message briefing about yourself? You would want to take that introductory conversation to the next level and tell them what you are interested in. It’s really no good idea to throw in some too promotional or needy message.
So what do you do? You ask! Ask your connections if they are interested in seeing what you want to share on a specific topic. You can also ask them for their feedback on the stuff you shared.
5) The Land of Eternal Digital Opportunity
This is undoubtedly not the end of the process. For those who have been taking LinkedIn as a dormant, dull social network used only by those in search of jobs and HR professionals…you are letting go one of the lifetime opportunities for your business!
In my opinion, LinkedIn is so far the fastest and easiest way to create your brand awareness, generate quality leads, and establish your business digitally.
So how are you actually gonna win new customers? I’ve 4 coolest tricks to do that!
HOW: How to use LinkedIn as a medium to win new business?
No matter what’s the size of your business, you can use the platform as a real, simple, and economical way to come up with new, qualified prospects. Here’s the mystery revealed:
1) Conducting Relevant Targeted Searches
You should first give a shot to signing up for LinkedIn Premium account to get more and better search results or you can use the simple one to enjoy the most of benefits explained below. You can use the Search feature of LinkedIn to find potential clients (connections here) with the help of some parameters like job title, industry, keywords, geographical location, past companies, and other such criteria.
.You can also look after your previous customers to locate new potential customers.
Let’s suppose, You have been providing digital marketing services to companies. You should go through all your clients and find out the people playing the decision-making roles (otherwise founder, owner, etc).
So, your process becomes easy and you look for digital marketing companies with these job titles, and you are all set to build a list of qualified prospects.
2) Sending Meaningful Connection Requests
Take maximum 15 minutes every morning to filter and send up to 10-20 connection requests to targeted LinkedIn members. Suggestions will be displayed based on your search. The trick in these case is to write down a customized connection request that instantly offers a personal benefit to the receiver regarding should you two connect.
You shouldn’t look like a salesperson trying to force someone to listen how awesome their product or service is!
Here’s a demo template to help you out: