5 Popular LinkedIn Techniques to Boost your New Business

5 Popular LinkedIn Techniques to Boost your New Business

Do you know LinkedIn is the #1 platform for B2B sales and marketing on the planet right now? If you aren’t making the best use of the opportunity to pitch new business…you’re probably behind the race!

With more than 500 million members from 200 countries and 2 people becoming registered members every second, LinkedIn is surely no short of offering you infinite lead generation opportunity on world’s biggest media platform for corporates.

But does bringing your business to the network means converting all those hundreds of thousands prospects into paying clients? Probably not! So how you do hit the bull’s eye?

Well, today I am going to share with you some simplest and best tricks to win new business using LinkedIn as a medium. If you have been using the social platform already but never got to monetize it this way ever, here’s your golden chance! (If you are looking for a tool to grow your business instead, give a minute to another info-rich and practical guide on how to use LinkedIn’s Sales Navigator to boost your business remarkably!)

But before you dive into the steps to do that, it’s important that first, you know what makes LinkedIn the ideal place along with how you can strategize the same for your profit.

Let’s begin.

WHY LinkedIn: 5 ways LinkedIn is the best platform for new business

1) Using LinkedIn as the Search Engine For Sales Prospects

LinkedIn aims to be the ultimate hub for professionals across the globe. From training courses, industry-based news stories, and networking groups, to UGC and content, thought pieces, and job listings; the platform is heading to be a freelance marketplace and much more than that.

It works more like a search engine for sales prospects with the way it fetches, saves, and categorizes each bit of data shared by members on the platform itself. You can leverage on data like job titles, employers, physical locations, schools, and status updates to hunt down your potential prospects spread all over the network.

With the help of its inbuilt search engine, you can quickly find whatever they want using specific keywords. (I’ll be sharing with you the step to use it later in the blog!)

Be specific when targeting and you’re right there!

LinkedIn as the Search Engine-min

Not only easy, fast, and effective; but there’s probably no better way to create customized, relevant, targeted list of your potential clients and prospects than using the LinkedIn advanced search engine.

The tricky part is to find out how you can instantly build and measure the communication built up of Knowledge, Like, and Trust which is the driving force behind motivating stranger to be your prospects and ultimately to your paying clients!

Yeah, you got that right!

One-on-one marketing is the solution!

2) Use Personalized One-On-One Marketing As The Key

Alright so you have connected to your potential clients but you obviously wouldn’t want to be that desperate guy in the list who falls for the very first date! Be professional and have patience!

Try to build knowledgeable and meaningful interactions with your ideal prospects before running into the main motive. Pay attention and be mindful of attending the ones who you think are actually the people who are going to buy your service or product.

Be sure to have a client-facing profile (surely not in that resume like tone) and mention a few things in a customized LinkedIn message that will make the other person feel interested and comfortable about you, what you do, and why you want to connect.

Your motto is to sell on LinkedIn, do this by making your prospects feel like you are there to offer a solution that you can actually help!

3) Communicate in Real-Time With LinkedIn Messaging

LinkedIn has updated its one-on-one messaging system and now you can send a text message or live chat to chat up with your new connections in a friendly and fun way.

What’s better! The platform has additionally introduced an Active Now feature that shows a green dot next to the connection to show they are logged in at the moment. With this, you can actually know when they are active and get into a real-time conversation now and then.

4) The Key Is To Ask For Permission

What do you do after you have sent a personalized message briefing about yourself? You would want to take that introductory conversation to the next level and tell them what you are interested in. It’s really no good idea to throw in some too promotional or needy message.

So what do you do? You ask! Ask your connections if they are interested in seeing what you want to share on a specific topic. You can also ask them for their feedback on the stuff you shared.

5) The Land of Eternal Digital Opportunity

This is undoubtedly not the end of the process. For those who have been taking LinkedIn as a dormant, dull social network used only by those in search of jobs and HR professionals…you are letting go one of the lifetime opportunities for your business!

In my opinion, LinkedIn is so far the fastest and easiest way to create your brand awareness, generate quality leads, and establish your business digitally.

So how are you actually gonna win new customers? I’ve 4 coolest tricks to do that!

HOW: How to use LinkedIn as a medium to win new business?

No matter what’s the size of your business, you can use the platform as a real, simple, and economical way to come up with new, qualified prospects. Here’s the mystery revealed:

1) Conducting Relevant Targeted Searches

You should first give a shot to signing up for LinkedIn Premium account to get more and better search results or you can use the simple one to enjoy the most of benefits explained below. You can use the Search feature of LinkedIn to find potential clients (connections here) with the help of some parameters like job title, industry, keywords, geographical location, past companies, and other such criteria.

.You can also look after your previous customers to locate new potential customers.

Let’s suppose, You have been providing digital marketing services to companies. You should go through all your clients and find out the people playing the decision-making roles (otherwise founder, owner, etc).

So, your process becomes easy and you look for digital marketing companies with these job titles, and you are all set to build a list of qualified prospects.

2) Sending Meaningful Connection Requests

Take maximum 15 minutes every morning to filter and send up to 10-20 connection requests to targeted LinkedIn members. Suggestions will be displayed based on your search. The trick in these case is to write down a customized connection request that instantly offers a personal benefit to the receiver regarding should you two connect.

You shouldn’t look like a salesperson trying to force someone to listen how awesome their product or service is!

Here’s a demo template to help you out:

WRONG:-

Hi [NAME],

We offer ABC Pvt. Ltd. digital marketing services and can save your time and money. I’d like you add you to my professional LinkedIn network.

 

Now that’s a big NO-NO.

Here’s what you should write instead…

RIGHT:-

Hi [NAME],

We recently helped XYZ [digital marketing company in the same region as your prospect’s] cut down the marketing cost by total 35% while offering better and more effective results. I’d like to add you to my network in case you ever think of getting little help. We will be happy to help your business in the future.

Just with a bit of research on your targeted suspects and the meaningful message, you will be able to get new connections (prospects) within a week.

That’s seems pretty great as compared to other lead-generation methods.

3) Creating a LinkedIn Group for all Connections

This one’s quite easy. You can create a LinkedIn group of your own to let your contacts visit, ask questions, and get help. In brief, creating such group makes it a cakewalk for your prospects to seek you for advice…which is a good thing isn’t it!

4) Offer Appropriate Webinars to your Group

Got something your prospects might be interested in? Assuming this is your case, make the best use of it and pitch in your contacts and leave them glued to you with Webinars.

Webinars serve a step ahead to direct emails and follow-up calls as:

  • This leaves a choice in the hands of your prospects.
  • And you can send Webinars to your connections without sounding needy

Webinars to your Group

Another trick to promote your Webinars is to share them with the owners of other relevant groups with a similar or same targeted audience. You can also ask them if they would like to email your free forthcoming Webinar link to their group or audience.

Icing on the cake!

The Rare Yet Profitable Route

The another good way (yet not as popular as the above-mentioned ones) to win new business with the help of LinkedIn is to track down the employees that have worked in the companies that you are targeting. Here’s a brief roundup of 2 steps to do so:

1.) Find out the people who have earlier worked at companies in your industry: Let’s suppose, you provided SEO services to company A last year, now find out the employees of the same company who joined in some other company in the same industry and try to leverage your “Story” to help sell your services to the new company as well.

The Rare Yet Profitable Route-min

As you can see in the image above, the list of employees showing up are ex-employees of Google and Microsoft (or whatever companies you choose from the options inside the past companies filter).

Here, you get great opportunity to get relevant and targeted leads without having to follow any strict measures.

2.) Connect and engage with them using your meaningful client story as the catalyst: Knowledge of human nature and the ‘sphere of influence’ is a necessity for the sales professionals who will eventually interact with the clients. In most of the cases I’ve seen sales professionals trying to sell their case studies to clients who aren’t even interested and don’t give a damn about it.

But when you connect with the people who worked at your client’s company and now working somewhere else, you kinda start closing the loop on ultimate buyers. The people who worked there might have seen the good results due to your service and can help motivate the new business to opt yours for the same or even better. Who knows!

What’s your call?

The tricks shared above are generally the lead nurturing methods and used to cost businesses a lot of money as you needed to use big events rather than Webinars to create connections and build contacts. But now LinkedIn has made the process not only pocket-friendly and reachable for every business but also more effective and easy!

In every way, ensure that you follow this approach with your LinkedIn connections. And REMEMBER…when you target the relevant prospects via LinkedIn search, you are not wasting your time but engaging them in a friendly, instant one-on-one conversation. Apart from that, by following the steps to carry out the idea, you will reach the point where you get calls from more prospects and obviously…more deals!!!

How to Perform A Comprehensive Local SEO Audit For Your Business?

How to Perform A Comprehensive Local SEO Audit For Your Business?

Implementing local SEO is 16-20 times more cost-effective compared to traditional SEO in terms of return on investment (ROI).

What if your customer compliments you “Your products are great!

or  “The food is delicious here!

or “We are happy with your service!

followed by a complaint “But I couldn’t find you online.

Won’t that raise a question on the existence of your well-established local business? And this will simply make you think what’s wrong and how it can be fixed.

This is where the Audit of Local SEO comes into the picture. Before we jump to it, one must understand what is the importance of Local SEO.

The Need of Local SEO Audit:

Local SEO is focused on providing results that are relevant to a searcher based on their current location. It helps in the most effective way to get your business rank online and promote your products and services to the customers who are looking for them locally.

Who is interested in Local SEO?

  • it concerns SMEs with headquarters accessible to the public or their customers, thus increasing the visibility opportunities, even for generic search keys.
  • medium and large businesses with multiple locations across the country or with a network of property stores whose results on local SERPs may be of interest to users seeking information about activities close to them or looking for a specific location.

And who may be less interested in Local SEO?

  • to companies offering online or direct contact with the public.
  • a brand that operates on the territory exclusively through intermediaries and independent dealers.

Furthermore, Local SEO audits are helpful in identifying areas on the website those lag behind in terms of being searched locally.

Without wasting time, let’s go through the doable basic techniques required for Local SEO Audit of your website:

1.Google My Business

The most important thing is to get sensible local rankings by setting up Google My Business account.

Google My Business is a great tool for advertising. Local activities can create your page free by entering information such as business name, contact information and opening hours, and appearing on both Google Maps and SERP page results.

GoogleMyBusiness | WebSpero

This is a checklist to verify the details added in Google My Business:

  • Your business falls in the right category.
  • There is no duplicate business listing.
  • Business listing is claimed and verified.
  • NAP (name-address-phone number) is right.
  • A minimum 100 words company description with a backlink to your website.
  • Custom reviews are responded positively.
  • Cover, graphics and product images are relevant.
  • Google+ Business Page is up-to-mark (with photos, videos and post updates).

You must find out any Duplicate or Wrong Citation of your business. In case, you find more than 1 listing on a platform like Google My Business that represents the same business, it will be considered as duplicate. Ideally, ABC Catering in Wellington should have a single entity on all the given channels like Google My Business, Facebook, Twitter, Instagram, Yelp, Yellowpages etc.

 

2. Relevance of Keywords in Metadata

The first step is to check whether the title and description of your homepage and internal pages are relevant to the services you offer and above all geolocated.

For example, If a customer is looking for “pizza in Central Wellington” make sure Metadata Description is optimized for this keyword on your site:

Relevance of Keywords in Metadata | WebSpero

The meta-description has some norms which should be followed as below:

    • Title tag: The location should be present in the title track between 55-70 characters to be displayed with 90% accuracy.
    • Meta-description: Search engines consider the length between 155-170 characters for a meta-description. Rest of the text is truncated, so keep it descriptive enough that fits in this length.
    • H1 Heading: An H1 heading with the city name.
    • Alt Text: It should be mentioned for all the images with the city name.

 

3. Duplicate Content Optimization:

A very common mistake that penalizes positioning in SERP is a duplicate of content.

Remembering that a 25-30% duplication rate is psychological because headers and footers are replicated as well as the sidebar menu.

The Google Webmaster Tool (now Search Console) where you can register your site for free. You just have to look into the left side of the screen and click on “HTML improvements” you will be able to have an account of any duplicate title or description or other useful information such as knowing whether the descriptions are too short or missing.

Often it is found, many companies copy the content from their competitors and compromise with the uniqueness of content. This can be verified using many tools like Siteliner or Copyscape. Pass your website’s URL to these tools and they will show the duplicate instances over the internet.

Many sites have a little duplicate content written in their headers and footers which displays throughout the website. According to Siteliner, 20%-30% of duplicate content is bearable but more than that needs to be removed.

4. Contact Information:

You will hardly be able to compete in geolocated searches without having your NAP with your location on your site.

The term NAP refers to Name, Address, Phone Number that is much required for any business to get ranked in Google’s organic search results, because Google considers these parameters to determine which businesses should be shown to the user according to its location.

Place the contact information in the header and footer and link your site to Google My Business to allow Google Maps to geolocate and receive calls directly from the results page.

5. Google+ Business

As mentioned above, if a local business does not have a verified Google+ Business account, it will be hard to place itself organically ”above-the-line” on the front page.

It is by far the most important Google+ feature, especially if your business has a local presence.

Not only can a Google+ Business listing increase your visibility on local and mobile search, but it also allows potential customers to call you, get directions to your business on Google Maps and check out your verified business website.

This helps in the citation of your business that refers to the name, address and phone number (NAP) of your business.

You do not have to register, but complete the verification process by requesting an activation code that will be sent by e mail.

6. Social Media Optimization

The Social Media Optimization helps to differentiate the presence on online channels, serving a single brand strategy to give it consistency.

In other words, Social Media Optimization is the use of social media tools and communities to generate advertising and increase the respect, spread, and positivity of your brand, product or service.

Though the links acquired from social media are no-follow and have no affect on rankings, still your presence on Linkedin, Twitter, Facebook or any other platform will increase your visibility to your customers and by adding more comments, mentions, reviews make it more effective.

Run an audit on Top 3 social media: Facebook, Twitter & LinkedIn

  • Your profile has strong branding.
  • Your profile description is apt.
  • Your company information is complete & up to date.
  • Linking to your website.
  • Link to Facebook, Twitter & LinkedIn from your website.
  • No. of fans, followers & connections of your profile or page.
  • The frequency of your postings.
  • Engagement with your fans and followers.

Post regular updates on your social pages to keep your customers engaged and informed (for any events).

Find out if your customers have left a review on Google My Business, on Zomato, or Facebook. If yes, then it should be responded positively.

Reviews improve the CTR of your snippet and help improve the rank of your page.

Not only Reviews, the number of fans and their involvement in the conversations that you create is the best way to create brand awareness and value your business.

Conclusion:

It is important for new businesses to appear on the map as quickly as possible from their opening. The pizza restaurant mentioned above did a decent job of building their online presence by improving their visibility on Google.

It’s clear that with the right moves and a bit of elbow oil, your online presence can be improved to get an immediate return to search results on Google Maps. And a greater visibility (Local SEO Audit) can help a new business in an attempt to establish itself.

If you need a more specific audit and an analysis of the status of your local business, feel free to fill this form.

Test Your SEO Knowledge: 53 Essential SEO Terms Exclusively for Marketers

Test Your SEO Knowledge: 53 Essential SEO Terms Exclusively for Marketers

So, are you sure you know everything that comes under SEO?

Get ready to dive into the sea of SEO and get familiar with the most popular and powerful SEO terms in our glossary.

We have come up with a Glossary-Cum-Quiz to help you test your knowledge of SEO. Take the challenge and find out where you stand in the world of Search Engine Optimization.

Here’s the Score Board…

SEO terms quiz

GET! SET! GO!

 

1. DNS Prefetch

Using rel=dns-prefetch is a technique of pre-resolving DNS to speed up the web pages. It recommends a browser to resolve the DNS of a domain before calling it explicitly.

2. Silo Structures

It means to organize the website content in a way that is easily understandable for users as well for search engines. It may be called as an inverted tree structure or a pyramid in which the entire content is classified into multiple sub categories with a top level category. All the sub categories are named according to the content in it to avoid any content clutter.

3. Hashbang

Hashbang is a boon for AJAX based sites as search engines are unable to index these websites. Hashbang ( #!) is a number sign followed by an exclamation which helps Google bot in reading and recognizing the URLs.

4. ROAS

Return on Advertising Spending (ROAS) is a Key Performance Indicator (KPI) used by marketers to calculate media effectiveness. You can determine it for both offline and online media campaigns. It can be further stressed on other campaign elements, for example, Google AdWords Ad Groups, discrete keywords within PPC advertising, etc. To calculate ROAS, you need to divide total revenue generated from ad source by the total cost incurred in the ad source. <1 value implies a low revenue generated compared to the cost spent on advertising.

5. AMP

Accelerated Mobile Pages (AMP) is an open standard project designed for publishers to make page loading quicker on mobile devices. Its aim is to design webpages that can load fast. This Google-backed project has 3 main components – AMP HTML, AMP JS, and Google AMP Cache.

6. Scrape

Scraping refers to the practice of copying content from another site. It is generally followed by the automated bots.

7. RankBrain

Released in October 2015, RankBrain is the part of Hummingbird and an artificial intelligence program that is used as a way to intelligently interpret the relevant pages for the queries asked by the people that don’t have the exact words.

8. Disavow

Disavow is a medium to let webmasters inform Google that they don’t want specific links coming from external websites to be counted when ranking the site.

9. Dwell Time

It’s the metric responsible for calculating different parameters like user engagement, duration of the session, as well as SERPs CTRs. It works as a data point (not publicly available or understandable) but still influences the search engine results of a site.

10. Favicon

It is a unique icon related to a specific site, visible on the address bar of a browser or next to the website’s name in the bookmarks list.

11. Breadcrumbs

Breadcrumbs are the links that tell users their location on the site. It is visible at the top of the page and reflects the structure of the page.

12. Doorway Pages

These are the low-quality web pages that act as a door between user and content. They are generally created to spam the specific search results by sending visitors to a different website. These offer less value to the visitors.

13. Google Bomb

It is a black hat SEO technique to increase a webpage’s rank by exploiting the Google algorithm. It involves artificially increasing the number of pages that link to a page by using the main keywords as the link’s anchor text.

14. Affiliate

In SEO, affiliate sites implies to those who promote services/products of an online merchant website. These affiliate websites post links to the merchant site and are paid according to the pre-decided commission.

15. Google Adwords

Google Adwords is an advertising program for the businesses that want to show ads on Google and its respective advertising network. Businesses set keywords and budget for the campaign and only pay when people click the ads.

16. 301 Redirect

Redirection is when you visit a particular page, but it automatically redirects you to another page, which has a different URL than the one you clicked. 301 redirection is a permanent redirection which passes the link juice to the redirected page. 301 is the HTTP status code for this type of redirect.

17. Social Bookmarking

It is a common SEO practice to create quality backlinks in the eyes of search engines to ultimately improve the ranking of keywords. Popular social bookmarking sites are: Delicious, Digg, and StumbleUpon.

18. ALT Tag

ALT tag is an HTML attribute of IMG tag. Like an IMG tag helps in showing images, ALT tag comes handy when it is unable to load. The ALT tag displays the text and thus, help inform search engines about your images.

19. Anchor Text 

It is the display text of a link to a web page or site. When you enter text (web URL) it turns blue and becomes clickable. Anchor text defines what the hidden link is about and what you may see after clicking on it.

20. Black Hat SEO

This one may seem familiar, yet you might not know the exact meaning. Black hat SEO includes all the spammy, manipulative, and unethical SEO techniques which are followed against the rules as mentioned by Google. Using black hat SEO tactics may get your site in trouble and it may end up being banned or penalized by the search engines.

21. Deep Linking

Deep linking, is the practice of creating a hyperlink within the content to direct the traffic beyond homepage and other entry pages. This technique reduces bounce rate and improves conversion.

22. Google Analytics

Google Analytics is a software program which helps in collecting and analyzing information or data about a site’s usage. It is a free tool that let us know how the traffic interacts with the website.

23. Authority Site

An authority site is one which has multiple links coming from other related hub or popular sites. These tend to enjoy a considerably higher PageRank and ranking in search engines. For example, Wikipedia is a great authority site.

24. Canonical URL

It is an HTML element that prevents duplicate content by mentioning the “canonical” or “preferred” version of a web page as a part of SEO. There might be more than one page pointing to the same information or containing it.

25. Cloaking

When a website shows different content to users and to search engines, it is called Cloaking. It is a way to manipulate search engines spiders to achieve ranking for specific keywords but providing users with irrelevant content. This can be done by delivering content based on the User-Agent HTTP header or IP addresses of the user.

26. Do Follow Link

Dofollow links are standard HTML links without rel=”nofollow” attribute. These links allow crawlers to follow the link and pass the link juice.

27. No Follow Link

Nofollow is a value added to the rel attribute of an HTML to tell crawlers that a hyperlink is not allowed to affect the link target’s ranking.

28.Domain Name

A domain name is the unique string of the web address which is responsible for identification.

29. Web Hosting

Web Hosting is the practice of offering websites storage space and access. It is generally paid and provided in different packages. Popular web hosting services are HostGator, GoDaddy and Bluehost.

30. Panda

It is tweaked in Google’s algorithm for search results ranking, which was initially released in Feb, 2011. Panda was meant to reduce the low quality or spammy sites, especially content farms and meanwhile rank the high-quality websites in the top searches.

31. Penguin

In April 2012, Google Penguin was launched to detect the spammy sites, in particular, those who are ranking high in SERPs through buying links or powerful link networks to improve Google Ranking.

32. Pigeon

Given the codename of Pigeon, it is the update to Google’s local search algorithm, released on July 24, 2014. It is meant to improve the local listing rankings in searches. The changes influence the search results in Google Maps as well as usual search results.

33. Hummingbird

Google’s Hummingbird is a search algo utilized by the search giant itself. It analyzes every word in a query and makes sure that the complete query is taken into consideration.

34. Keyword Density

It is the percentage of the number of times a specific keyword or keyphrase is used on a web page as compared to the overall word count on the same page. As per SEO, keyword density can be utilized in order to find out if a web page is genuine to the considered keyword or keyphrase.

35. Keyword Stuffing

It refers to adding too many keywords on a web page with the motive of manipulating the search engines to rank it for that specific keyword. Generally, these keywords do not make natural sense with the entire text on the page.

36. Duplicate Content

It is the content on the same or other domains which matches partially or completely.

37. Bot

Also referred as web robots, a bot is an automated software application designed to run automated scripts and tasks across the Internet. In general, bots perform the same task much speedily and with higher accuracy as compared with a human.

38. Bounce Rate

It is the total percentage of visitors on a specific site who come to your website and go away after visiting only one page of the entire site. For example, if the bounce rate is 75%, this means 75% of the total people who come to your site, leave without viewing any other page.

39. SMM (Social Media Marketing)

It is a form of internet marketing that uses Social Media as a marketing tool. Its aim is to produce quality content that users will share in their network which will ultimately increase the brand exposure and leads.

40. ROI

ROI is the percentage used to express the ratio of net profit to the total cost of investment divisible by 100. In short, if your revenue is greater than your spend, then you are getting return of your investment.

41. Conversion Rate

The conversion rate is the average number of total conversions per ad click. It is shown in the form of percentage and calculated by dividing the two.

42. Cost Per Click (CPC)

Also referred as Pay Per Click (PPC), CPC is an internet advertising model which is utilized to drive traffic to websites. Here a publisher is paid by an advertiser for every ad clicked.

43. CPM

CPM (Cost per Mille) in marketing, is used to denote the cost of 1,000 ad impressions on a single web page. The M in CPM is for the Roman numeral that denotes 1,000.

44. LSI Keywords

LSI keywords are those keywords which are semantically related to the main keyword. Contradictory to what people generally believe, LSI keywords play an important role in ranking the main keyword or text in search results.

45. XML Sitemap

A Sitemap refers to an XML file containing complete URLs of a website. It lets webmasters to add extra info regarding each URL in particular, including the last time it was updated, the frequency of changes, as well as its connection with other pages on the website. XML sitemap generally enables search engines to index the websites better so it should be easily discoverable.

46. Indexing

Indexing is the process of adding webpages into the Google Search. The bot gathers, parses and stores the data on whatever is on the Internet to show quick and relevant information in searches.

47. Inbound Link

These are the links to other sites or pages that point to the webpage of your website.

48. Mirror Site

Mirror site is a duplicate (or replica) of an already existing site. This is done to cut down the excessive traffic that may generate a load on server or in order to enhance the speed of the existing website. Using it to target different keywords for duplicate content violates the terms of Search Engines.

49. Google Dance

The outdated term refers to the time which Google use to restore its ranking. This is the result of this rebuilding practice that there are sometimes fluctuations in the rankings of other sites on Google SERPs.

50. Link Juice

It is an SEO term which refers to passing of SEO value from one webpage to the other through a hyperlink.

51. Crawling

Crawling is described as the process using which Search Engine bots visits a site or web page to track it. The Search Engines send out their spiders to discover the websites that contain the most relevant information.

52. Broken Link or Dead Link

It is a non-working link on a web page. Higher the number of dead or broken links on a page worse it is for the site.

53. FTP

File Transfer Protocol is the protocol used for transferring data or files from a computer to a website (or vice versa).

These were some of the not-so-common and a few familiar SEO terms shortlisted for you. So are you a beginner or an outstanding SEO expert? Share your score with us and let us know what you liked about the post in comments below.

Untold Success Story of Sarahah: The Anonymous Honesty App That Took The App Store By Storm

Untold Success Story of Sarahah: The Anonymous Honesty App That Took The App Store By Storm

Are you on Sarahah? The anonymous messaging app is on top of the download charts these days and here’s everything that you might be looking for about this mysterious app!

Downloaded by millions of people across the globe, the app has managed to hit #1 in App Store in 30 countries including the US, UK, and France (As per the 1 month stats mentioned in its official tweet). Within its very first month of launch, Sarahah enjoyed more than 250 millions visitors and 1 billion page views!!!

The phenomenal performance of the honesty app seems pretty startling and of course mind-bending to app makers. Given the record-breaking figures, people are trying to know more about its usability, origin, and what made it so successful!

You too interested? Dive in and find out every nook and cranny about this new, most hyped honesty app.

So basically what’s Sarahah and Honesty App?

Meaning honesty in Arabic, Sarahah is an interesting concept created as an anonymous way to offer supportive criticism in the workplace. It is meant for team members for somewhat secret one-way communication…at least that was the idea of the makers initially!

Here are some enticing facts about the app in brief:

Developed by Tawfiq, the concept was finally launched as an app after its success in Arab. With contribution of a third-party company, an iOS app was introduced to the App Store on June 13, 2017. That was the time the app first became available in English. Within its first week only, it received over 2 mn unique visitors.

Here are some enticing facts about the app

On July 5, Snapchat also released a new update and just three days after this, for the first time, Sarahah jumped to top 1500 apps in App Store (as stated by analytics by Sensor Tower). Post 4 days, it again promoted to 104th position. Then 2 days later, the rank was #17 and finally three days later, Sarahah surpassed the records and claimed #1 position on the App Store. This made it leave behind all the major social networks including Facebook, Twitter, Snapchat and rest of the popular platforms.

What made Sarahah buzz of the town?

Only positive word of mouth couldn’t be credited as the sole reason for record-breaking performance of the app. Coming over to the business point of view, there’s something more than the hypes. We tried to look deep on to the app and other factors and here’s what we found equally responsible for its success.

For a regular user, the app brings a new, innovative, and engaging app which offers them a way to connect to the people they know without those people knowing anything about “who sent what!” This is the first reason why Sarahah gained so much popularity from users across the globe. Yes we know that there have been some similar like Yik Yak, After School, and Secret in the recent and far away past, yet there’s something about it that lures the people.

Also, the idea that it’s the latest option available right now and has somewhat brought back the old concept the new way has also triggered users to secretly share their thoughts about the people they know.

This idea of an anonymous app at the time when people are so involved in social networks and communication is yet another plus point.

From the business eye…THE SNOWBALL EFFECT…

The app seems to have followed the snowball effect, which is characterized by people being influenced by their friends and colleagues for something and then joining the same row. Let’s make it clear to you with the help of an example.

You are probably on Sarahah now…ever guessed why!!!

Let’s say one of your friend shared his/her Sarahah profile link with you inviting you to share your thoughts about them secretly. You ignored first but tempted to find out what it is and finally clicked the link.

You saw the page and found it interesting to leave comments about your friends that they wouldn’t find out you sent. Then you thought why you should be different and you created an account and shared your profile link with your friend as well.

That’s where the whole game begins. This SHARING is the base of Sarahah getting viral tremendously all over the social media as users have been posting the comments they received ever since they joined the app.

***A few people checked out the app, they shared the link and comments with their friends or public on different social networks, and then more people joined it….and the series continued***

Now interestingly, a normal user doesn’t calculate and do the aftermath. People try something for a reason or for nothing, they like it and they connect with it. But business doesn’t go like that. If the app is at the top of App Store today, it is owing to several factors that contributed towards its success.

From marketing perspective, Sarahah seems to have been successful due to the hype created by people and strong presence of social networks to promote and share it.

If you understand the idea, you will be able to know why the previous apps couldn’t be that successful…due to less craze and role of social media in their lives.

There are some other things as well that make it somewhat better:

  • Revived version of the old concept
  • Better interface and UI
  • Social media kick
  • Of course, positive word of mouth and the viral stage

And it’s secret you know~!

What can be improved?

Even though the app is on the hitlist of users these days, there are a few points we’d like it to add or improve, including:

  • No options to delete sent comments.
  • If you don’t have app version, you won’t be able to share the comments directly from within the app.
  • Too many spams.

Beware of the SPAMS…

Soon after people joined the app, they have been receiving spam messages with the name of Sarahah for eg, Sarahahcheck.com, Sarahahemoji.com.

These spams invite you to download third-party apps in exchange of revealing usernames of anonymous senders. Users are recommended to ignore and keep a check on such spams and share no information on such sites.

Beware of the SPAMS

These spams invite you to download third-party apps in exchange of revealing usernames of anonymous senders. Users are recommended to ignore and keep a check on such spams and share no information on such sites.

Sarahahcheck.com

Our Opinion

Well it might be too early to comment anything on the app yet the benchmark it has set within such a short span is worth analysis. So we paid a little attention and came to the thought that Sarahah seems to be an interesting app with potential to sustain longer. Yet for now, it is no exception to flaws and needs a couple of improvements in some aspects.

Despite the doubts regarding how anonymous the app really is or the involvement of spammy third-party apps and ads, the platform is anyhow able to engage users and might be expected to come up with something different and new features in the near future (that’s what we hope). Keeping all this aside, Sarahah seems fun and something unusual than the regular FB, Twitter, or WhatsApp, which makes it more appealing to us and to everyone around.

Posts on Google for Small Businesses: Make Your Business Stand Out From the Crowd

Posts on Google for Small Businesses: Make Your Business Stand Out From the Crowd

Haven’t got a Google My Business Account yet?

You better sign up!!!

Businesses, brands, celebs, and everyone else has been posting content on Google previously as well, but with Posts on Google, the search giant has recently introduced a completely new way to do so. Released on June 22, 2017, the all new Posts on Google feature offers you a new, better way of sharing fresh content with the target audience and everybody who is searching you online.

We know you may have read or heard of the feature already, but do you exactly know what it packs for the local businesses? Not only freshen up your online visibility but Posts on Google can  help your local business improve and pitch new customers too!

Hop on and go through this complete post to understand every nook and cranny about Google’s new posting feature.

Who Can Use Posts on Google

The feature was initially released during US election for candidates to post relevant content. Later, it was made available for a few categories only, including:

  • Sports teams
  • Museums
  • Sports leagues
  • Movies in the US
  • Musicians in brazil

As per its commitment, Google lately made the feature available for small businesses as well. That’s the main part of the story.

Posts on Google for small businesses is the hot topic in the local business sector. But to use it, there’s one condition that you need to fulfil, i.e. you must have a Google My Business account.

For those who already have an account on Google My Business, it is a one-click process to use the feature. For the unregistered users, they will first need to sign up for the service and then continue.

How to Use Posts on Google

Using the feature is no less than a cakewalk. In case you don’t have a GMB account, here’s a breakdown of steps to use Posts on Google:

  • Click on Request Access

How to Use Posts on Google

  • You will see a form asking some details, fill up the form according to your purpose with right information

How to Use Posts on Google 2

  • You will see a popup that reads “Thank you for joining the waitlist to Posts on Google.”

How to Use Posts on Google 3

  • If you want, you can also submit a new response to Posts on Google.

NOTE: For businessmen, select Business from the list of categories.

Once Google reviews your request and permits you the rights, you can start using the feature to make your brand more lively online. The interface seems similar to that of uploading a new post on Facebook.

For those who already have a registered account on Google My Business, their page will look somewhat like this:

WebsperoBusiness

Posting on Posts on Google is very easy. All you need to do is just type in the text, add images or several call to action buttons to your post. You can also schedule posts or create events. Another interesting feature is that you receive full updates regarding the views and interactions on your posted content.

Here’s what options you get while posting new content:

  • Option to add media, including Image, GIF, or video
  • Description – maximum 300 words
  • Event title
  • Start and end dates, and times for the event created
  • Learn More – to add your website link
  • Call-to-actions – Buy, Reserve, Get offer, Sign up, Newsletters

The post you upload instantly shows up on both mobile and desktop.

How Google Posts Looks in SERPs

Well, the posts do not show up in Google+ rather after creating a new post, a new column adds to your business listing in the SERPs. The effect is immediate and shows all of your latest posts (two posts at a time).

Below is an example of how the new posts look on your business listing in search results.

HGoogle Posts Looks in SERPs

What it means for small businesses?

With majority of people searching for local info online (i.e. via search engines like Google), the best place to promote your business is Google Listing (Not using it yet? Sign Up here). In the positive case scenario, where the audience already knows the business it is searching, they will anyway want to know detailed information on what the business offers and everything interesting about it.

That’s exactly the reason why Google My Business has introduced Posts to local businesses. By doing so, Google has offered the small businesses a simple way to drive new customers and establish stronger relationships with the existing ones.

How it can benefit small business?

Posts on Google helps businesses in a number of ways, some of which are:

  • Share Daily Offers: Sharing daily discounts, offers, current or temporary promotions that not only motivates new and existing customers but also lures them to try your offers.
  • Promotion: Great way of promoting products, services, events meanwhile informing customers about upcoming events at your location.
  • Products: Best place to display your products as well as list the new additions.
  • Connect With Audience: Options available to connect with the audience right from Google Listing. These options include – giving audience a one-click way for reservation, signing up for newsletters, get info about new offers, and buy particular products from your website.
  • Better Click-Through Rate: The feature will help businesses achieve improved click-through ratio from business listing.

How Small businesses can use it?

Around 82% of people use search engines for finding answers of their queries and 70% people research different businessmen before taking a final decision. With Posts on Google, businesses will be able to share regular, relevant updates and info on Google Search and Google Maps in order to help their businesses become visible to customers from the crowd.

With the ability to add call-to-action phrases (like “Reserve,” “Sign up,” “Learn more,” “Buy” or “Get offer.” ) to business listing, you can even decide the way you want to connect to your customers and target audience.

As already mentioned above, registered Google My Business users can start using the feature directly. You can create Posts anytime, anyplace with the help of Google My Business app for Android, iOS, and web.

If you haven’t signed up for Google My Business account yet, sign up today to get started with managing and improving your business listing on Google. Once Google verifies your business and details, you will be allowed to start posting content.

Anything else to know about Posts on Google?

Link Posts: The most interesting and probably the most important feature of Posts on Google is that it lets businesses link their posts to their own sites. This way, it can be used as a medium of driving more traffic, more sign-ups from newsletters, and more potential customers to particular product pages.

Postscript: One thing to note here is that the posts you upload are only visible for a week. After seven days of posting them, these posts automatically expires. Businesses all over have reported that they received a notification a day before saying the Google Post will expire.

Anything else to know about Posts on Google

Additional features

One good thing about the new feature is that Google has made it even simpler to use by offering a Help Center. So just in case you find yourself stuck with the options or anywhere while using the feature, you can simply visit the link above to get assistance.

Why You Should Start Using Google Posts Right Now…

  • The first and the best thing about Google Posts is that it’s available for free. Businesses can use it without actually paying a penny! It’s a part of your business listing options and all you need to spend is only your time.
  • Google loves fresh content and although nothing can be said if Google really follows it, yet the past experiences with rest of the Google features and services hints a little. When you post an updated listing and regularly post informative content on the search engine, the listing tends to show better in SERPs as compared to the ones without any update.
  • Who doesn’t love its own features! Google too loves it when you use its services and features. Being a business owner with a thought of expanding your business online, you gotta do what Google wants you to and Posts on Google seems no exception to that.

What this means for your Google Business Page.

Well, with the advent of Posts on Google, it seems more like Google’s effort to bring back its lost repo in social media marketing. Even though that does not mean that you will see Google+ coming back in form again, but it’s definitely something that can help businesses (especially local or small ones) maintain a better online presence and share relevant info/content with their customer base.

Google seems to be putting more power to business owners with the way they handle their search presence and customers. According to me, the feature can be somewhat more fruitful when combined with the targeted keywords in the text part of the posts. For more promotional benefit, even the media could contain links you think are good for your business.

From the customer’s’ point of view, the feature seems a new and better way to find latest info, offers, products, and services in their local region. This could be a plus for overall user experience not only from the business’ perspective but also for Google.
Our suggestion is to use the feature on a regular basis like weekly strategy for marketing your business. Then of course, sum it up with fresh content, call to actions, and active communication in your selected media outlets.

There’s no word if the feature would be a forever free service or the search engine will charge you for using it. But you can expect new enhancements to Posts on Google and introduction of many more interesting features to Google Business Page in near future.