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Content marketing is a content-oriented marketing strategy that is centered on content creation and distribution of that content on various channels. Now that’s something you already know, but given the rules, tricks, and strategies change year to year, it is important that you know which content marketing trend will prevail this year too. The ones that worked great last year might not be similarly fruitful now! So here are 6 biggest content marketing trends that will dominate in 2018.

      1. Personalized content experience

Personalized content delivers delightful customer experiences. In 2018, it is predicted that more and more marketers will lean towards delivering highly personalized content.

To get started, you’ll need alot of data. The more you know about your customers, the more personalized messages you can give to them. Personalization is the most powerful content marketing tool to boost engagement and retain them by tailoring content based on their personal preferences. One of the biggest reason to adopt personalization is that it promises low bounce rates and extends the time they spend on the websites, enabling the more intimate relationship between the brand and the customer.

      2. Adapting Natural Language search

Due to voice search, we’re moving into the world of natural language. Voice search makes upto 20% of all the Google Searches on mobile. Especially the younger generation or you can say your younger customers are more likely using voice search. 31% of the teens use Voice Search to get help in their homework.

As our way of speaking is very different from the way we type, it’s important for our content to include natural language phrases and answer questions in the more human way. Instead of using “best  SEO tools for backlinks”, write about “What are the best SEO tools to check backlinks”. By adopting the natural language, you’ll not only get traffic on content but also make the brand visible.

      3. Live Stream

The majority of social media networks – like Facebook, YouTube, and even Snapchat, now offer their users interactive, easy-to-use live platforms. The concept of live streaming is an excellent method of promoting products, services, offers, trips, briefs, product launch, and many other things. Last year, up to 3/4th of the internet usage was taken by videos. That’s a green flag to the productivity of live streaming (which is somewhat a form of video).

Snapchat has already gained a wide user base to view its 10 billion videos per day while Facebook Live has received more than 8 billion views from more than 500 million users every day. If you aren’t making any use of live streaming yet, 2018 is a good time to get started!

      4. Virtual Reality

VR is among the newest and most popular technologies that have developed gradually. Today, virtual reality has established a solid position in the digital marketing arena. Businesses make use of VR mostly to promote their products and services interactively. Although the technology is little pricey for now, making it a viable option for only big-banner companies – it is expected to become affordable in the future for all businesses.

When this happens, most businesses (regardless of their size) will be able to use virtual reality. According to predictions, virtual reality has the potential to generate up to 5.2 billion USD revenue by 2018.

      5. Email Newsletter

Being an old marketing tool adopted by both B2B and B2C marketers for connecting with their audience, clients, and users. Interestingly, newsletters have become popular among businesses. The reason is the increased success rate of email marketing. As it’s one of the important factors for every digital marketing agency, email newsletters are transforming into a potent way of promoting and distributing content.

      6. Storytelling

Storytelling is more like the fate of content marketing. Your readers, audiences, customers. Everyone is already stuffed with info and merely have time AND patience to read boring content. Given this is the case, storytelling seems to be the perfect way of feeding new content appealingly. What you need for growth is interesting content that is capable of driving attention of your users, audience meanwhile keeping them jelled throughout your story (till your purpose of showing them content is fulfilled).

If said clearly – stories are up to 22 times entertaining and easier to remember as compared to facts and figures.

All in all, content marketing is growing into a dire need for successful business marketing. If you feel lack of knowledge or direction, you can hire a reputed SEO company that will guide you on the best content marketing strategy for your business.

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