5 Popular LinkedIn Techniques to Boost your New Business

5 Popular LinkedIn Techniques to Boost your New Business

Do you know LinkedIn is the #1 platform for B2B sales and marketing on the planet right now? If you aren’t making the best use of the opportunity to pitch new business…you’re probably behind the race!

With more than 500 million members from 200 countries and 2 people becoming registered members every second, LinkedIn is surely no short of offering you infinite lead generation opportunity on world’s biggest media platform for corporates.

But does bringing your business to the network means converting all those hundreds of thousands prospects into paying clients? Probably not! So how you do hit the bull’s eye?

Well, today I am going to share with you some simplest and best tricks to win new business using LinkedIn as a medium. If you have been using the social platform already but never got to monetize it this way ever, here’s your golden chance! (If you are looking for a tool to grow your business instead, give a minute to another info-rich and practical guide on how to use LinkedIn’s Sales Navigator to boost your business remarkably!)

But before you dive into the steps to do that, it’s important that first, you know what makes LinkedIn the ideal place along with how you can strategize the same for your profit.

Let’s begin.

WHY LinkedIn: 5 ways LinkedIn is the best platform for new business

1) Using LinkedIn as the Search Engine For Sales Prospects

LinkedIn aims to be the ultimate hub for professionals across the globe. From training courses, industry-based news stories, and networking groups, to UGC and content, thought pieces, and job listings; the platform is heading to be a freelance marketplace and much more than that.

It works more like a search engine for sales prospects with the way it fetches, saves, and categorizes each bit of data shared by members on the platform itself. You can leverage on data like job titles, employers, physical locations, schools, and status updates to hunt down your potential prospects spread all over the network.

With the help of its inbuilt search engine, you can quickly find whatever they want using specific keywords. (I’ll be sharing with you the step to use it later in the blog!)

Be specific when targeting and you’re right there!

LinkedIn as the Search Engine-min

Not only easy, fast, and effective; but there’s probably no better way to create customized, relevant, targeted list of your potential clients and prospects than using the LinkedIn advanced search engine.

The tricky part is to find out how you can instantly build and measure the communication built up of Knowledge, Like, and Trust which is the driving force behind motivating stranger to be your prospects and ultimately to your paying clients!

Yeah, you got that right!

One-on-one marketing is the solution!

2) Use Personalized One-On-One Marketing As The Key

Alright so you have connected to your potential clients but you obviously wouldn’t want to be that desperate guy in the list who falls for the very first date! Be professional and have patience!

Try to build knowledgeable and meaningful interactions with your ideal prospects before running into the main motive. Pay attention and be mindful of attending the ones who you think are actually the people who are going to buy your service or product.

Be sure to have a client-facing profile (surely not in that resume like tone) and mention a few things in a customized LinkedIn message that will make the other person feel interested and comfortable about you, what you do, and why you want to connect.

Your motto is to sell on LinkedIn, do this by making your prospects feel like you are there to offer a solution that you can actually help!

3) Communicate in Real-Time With LinkedIn Messaging

LinkedIn has updated its one-on-one messaging system and now you can send a text message or live chat to chat up with your new connections in a friendly and fun way.

What’s better! The platform has additionally introduced an Active Now feature that shows a green dot next to the connection to show they are logged in at the moment. With this, you can actually know when they are active and get into a real-time conversation now and then.

4) The Key Is To Ask For Permission

What do you do after you have sent a personalized message briefing about yourself? You would want to take that introductory conversation to the next level and tell them what you are interested in. It’s really no good idea to throw in some too promotional or needy message.

So what do you do? You ask! Ask your connections if they are interested in seeing what you want to share on a specific topic. You can also ask them for their feedback on the stuff you shared.

5) The Land of Eternal Digital Opportunity

This is undoubtedly not the end of the process. For those who have been taking LinkedIn as a dormant, dull social network used only by those in search of jobs and HR professionals…you are letting go one of the lifetime opportunities for your business!

In my opinion, LinkedIn is so far the fastest and easiest way to create your brand awareness, generate quality leads, and establish your business digitally.

So how are you actually gonna win new customers? I’ve 4 coolest tricks to do that!

HOW: How to use LinkedIn as a medium to win new business?

No matter what’s the size of your business, you can use the platform as a real, simple, and economical way to come up with new, qualified prospects. Here’s the mystery revealed:

1) Conducting Relevant Targeted Searches

You should first give a shot to signing up for LinkedIn Premium account to get more and better search results or you can use the simple one to enjoy the most of benefits explained below. You can use the Search feature of LinkedIn to find potential clients (connections here) with the help of some parameters like job title, industry, keywords, geographical location, past companies, and other such criteria.

.You can also look after your previous customers to locate new potential customers.

Let’s suppose, You have been providing digital marketing services to companies. You should go through all your clients and find out the people playing the decision-making roles (otherwise founder, owner, etc).

So, your process becomes easy and you look for digital marketing companies with these job titles, and you are all set to build a list of qualified prospects.

2) Sending Meaningful Connection Requests

Take maximum 15 minutes every morning to filter and send up to 10-20 connection requests to targeted LinkedIn members. Suggestions will be displayed based on your search. The trick in these case is to write down a customized connection request that instantly offers a personal benefit to the receiver regarding should you two connect.

You shouldn’t look like a salesperson trying to force someone to listen how awesome their product or service is!

Here’s a demo template to help you out:

WRONG:-

Hi [NAME],

We offer ABC Pvt. Ltd. digital marketing services and can save your time and money. I’d like you add you to my professional LinkedIn network.

 

Now that’s a big NO-NO.

Here’s what you should write instead…

RIGHT:-

Hi [NAME],

We recently helped XYZ [digital marketing company in the same region as your prospect’s] cut down the marketing cost by total 35% while offering better and more effective results. I’d like to add you to my network in case you ever think of getting little help. We will be happy to help your business in the future.

Just with a bit of research on your targeted suspects and the meaningful message, you will be able to get new connections (prospects) within a week.

That’s seems pretty great as compared to other lead-generation methods.

3) Creating a LinkedIn Group for all Connections

This one’s quite easy. You can create a LinkedIn group of your own to let your contacts visit, ask questions, and get help. In brief, creating such group makes it a cakewalk for your prospects to seek you for advice…which is a good thing isn’t it!

4) Offer Appropriate Webinars to your Group

Got something your prospects might be interested in? Assuming this is your case, make the best use of it and pitch in your contacts and leave them glued to you with Webinars.

Webinars serve a step ahead to direct emails and follow-up calls as:

  • This leaves a choice in the hands of your prospects.
  • And you can send Webinars to your connections without sounding needy

Webinars to your Group

Another trick to promote your Webinars is to share them with the owners of other relevant groups with a similar or same targeted audience. You can also ask them if they would like to email your free forthcoming Webinar link to their group or audience.

Icing on the cake!

The Rare Yet Profitable Route

The another good way (yet not as popular as the above-mentioned ones) to win new business with the help of LinkedIn is to track down the employees that have worked in the companies that you are targeting. Here’s a brief roundup of 2 steps to do so:

1.) Find out the people who have earlier worked at companies in your industry: Let’s suppose, you provided SEO services to company A last year, now find out the employees of the same company who joined in some other company in the same industry and try to leverage your “Story” to help sell your services to the new company as well.

The Rare Yet Profitable Route-min

As you can see in the image above, the list of employees showing up are ex-employees of Google and Microsoft (or whatever companies you choose from the options inside the past companies filter).

Here, you get great opportunity to get relevant and targeted leads without having to follow any strict measures.

2.) Connect and engage with them using your meaningful client story as the catalyst: Knowledge of human nature and the ‘sphere of influence’ is a necessity for the sales professionals who will eventually interact with the clients. In most of the cases I’ve seen sales professionals trying to sell their case studies to clients who aren’t even interested and don’t give a damn about it.

But when you connect with the people who worked at your client’s company and now working somewhere else, you kinda start closing the loop on ultimate buyers. The people who worked there might have seen the good results due to your service and can help motivate the new business to opt yours for the same or even better. Who knows!

What’s your call?

The tricks shared above are generally the lead nurturing methods and used to cost businesses a lot of money as you needed to use big events rather than Webinars to create connections and build contacts. But now LinkedIn has made the process not only pocket-friendly and reachable for every business but also more effective and easy!

In every way, ensure that you follow this approach with your LinkedIn connections. And REMEMBER…when you target the relevant prospects via LinkedIn search, you are not wasting your time but engaging them in a friendly, instant one-on-one conversation. Apart from that, by following the steps to carry out the idea, you will reach the point where you get calls from more prospects and obviously…more deals!!!

How to Perform A Comprehensive Local SEO Audit For Your Business?

How to Perform A Comprehensive Local SEO Audit For Your Business?

Implementing local SEO is 16-20 times more cost-effective compared to traditional SEO in terms of return on investment (ROI).

What if your customer compliments you “Your products are great!

or  “The food is delicious here!

or “We are happy with your service!

followed by a complaint “But I couldn’t find you online.

Won’t that raise a question on the existence of your well-established local business? And this will simply make you think what’s wrong and how it can be fixed.

This is where the Audit of Local SEO comes into the picture. Before we jump to it, one must understand what is the importance of Local SEO.

The Need of Local SEO Audit:

Local SEO is focused on providing results that are relevant to a searcher based on their current location. It helps in the most effective way to get your business rank online and promote your products and services to the customers who are looking for them locally.

Who is interested in Local SEO?

  • it concerns SMEs with headquarters accessible to the public or their customers, thus increasing the visibility opportunities, even for generic search keys.
  • medium and large businesses with multiple locations across the country or with a network of property stores whose results on local SERPs may be of interest to users seeking information about activities close to them or looking for a specific location.

And who may be less interested in Local SEO?

  • to companies offering online or direct contact with the public.
  • a brand that operates on the territory exclusively through intermediaries and independent dealers.

Furthermore, Local SEO audits are helpful in identifying areas on the website those lag behind in terms of being searched locally.

Without wasting time, let’s go through the doable basic techniques required for Local SEO Audit of your website:

1.Google My Business

The most important thing is to get sensible local rankings by setting up Google My Business account.

Google My Business is a great tool for advertising. Local activities can create your page free by entering information such as business name, contact information and opening hours, and appearing on both Google Maps and SERP page results.

GoogleMyBusiness | WebSpero

This is a checklist to verify the details added in Google My Business:

  • Your business falls in the right category.
  • There is no duplicate business listing.
  • Business listing is claimed and verified.
  • NAP (name-address-phone number) is right.
  • A minimum 100 words company description with a backlink to your website.
  • Custom reviews are responded positively.
  • Cover, graphics and product images are relevant.
  • Google+ Business Page is up-to-mark (with photos, videos and post updates).

You must find out any Duplicate or Wrong Citation of your business. In case, you find more than 1 listing on a platform like Google My Business that represents the same business, it will be considered as duplicate. Ideally, ABC Catering in Wellington should have a single entity on all the given channels like Google My Business, Facebook, Twitter, Instagram, Yelp, Yellowpages etc.

 

2. Relevance of Keywords in Metadata

The first step is to check whether the title and description of your homepage and internal pages are relevant to the services you offer and above all geolocated.

For example, If a customer is looking for “pizza in Central Wellington” make sure Metadata Description is optimized for this keyword on your site:

Relevance of Keywords in Metadata | WebSpero

The meta-description has some norms which should be followed as below:

    • Title tag: The location should be present in the title track between 55-70 characters to be displayed with 90% accuracy.
    • Meta-description: Search engines consider the length between 155-170 characters for a meta-description. Rest of the text is truncated, so keep it descriptive enough that fits in this length.
    • H1 Heading: An H1 heading with the city name.
    • Alt Text: It should be mentioned for all the images with the city name.

 

3. Duplicate Content Optimization:

A very common mistake that penalizes positioning in SERP is a duplicate of content.

Remembering that a 25-30% duplication rate is psychological because headers and footers are replicated as well as the sidebar menu.

The Google Webmaster Tool (now Search Console) where you can register your site for free. You just have to look into the left side of the screen and click on “HTML improvements” you will be able to have an account of any duplicate title or description or other useful information such as knowing whether the descriptions are too short or missing.

Often it is found, many companies copy the content from their competitors and compromise with the uniqueness of content. This can be verified using many tools like Siteliner or Copyscape. Pass your website’s URL to these tools and they will show the duplicate instances over the internet.

Many sites have a little duplicate content written in their headers and footers which displays throughout the website. According to Siteliner, 20%-30% of duplicate content is bearable but more than that needs to be removed.

4. Contact Information:

You will hardly be able to compete in geolocated searches without having your NAP with your location on your site.

The term NAP refers to Name, Address, Phone Number that is much required for any business to get ranked in Google’s organic search results, because Google considers these parameters to determine which businesses should be shown to the user according to its location.

Place the contact information in the header and footer and link your site to Google My Business to allow Google Maps to geolocate and receive calls directly from the results page.

5. Google+ Business

As mentioned above, if a local business does not have a verified Google+ Business account, it will be hard to place itself organically ”above-the-line” on the front page.

It is by far the most important Google+ feature, especially if your business has a local presence.

Not only can a Google+ Business listing increase your visibility on local and mobile search, but it also allows potential customers to call you, get directions to your business on Google Maps and check out your verified business website.

This helps in the citation of your business that refers to the name, address and phone number (NAP) of your business.

You do not have to register, but complete the verification process by requesting an activation code that will be sent by e mail.

6. Social Media Optimization

The Social Media Optimization helps to differentiate the presence on online channels, serving a single brand strategy to give it consistency.

In other words, Social Media Optimization is the use of social media tools and communities to generate advertising and increase the respect, spread, and positivity of your brand, product or service.

Though the links acquired from social media are no-follow and have no affect on rankings, still your presence on Linkedin, Twitter, Facebook or any other platform will increase your visibility to your customers and by adding more comments, mentions, reviews make it more effective.

Run an audit on Top 3 social media: Facebook, Twitter & LinkedIn

  • Your profile has strong branding.
  • Your profile description is apt.
  • Your company information is complete & up to date.
  • Linking to your website.
  • Link to Facebook, Twitter & LinkedIn from your website.
  • No. of fans, followers & connections of your profile or page.
  • The frequency of your postings.
  • Engagement with your fans and followers.

Post regular updates on your social pages to keep your customers engaged and informed (for any events).

Find out if your customers have left a review on Google My Business, on Zomato, or Facebook. If yes, then it should be responded positively.

Reviews improve the CTR of your snippet and help improve the rank of your page.

Not only Reviews, the number of fans and their involvement in the conversations that you create is the best way to create brand awareness and value your business.

Conclusion:

It is important for new businesses to appear on the map as quickly as possible from their opening. The pizza restaurant mentioned above did a decent job of building their online presence by improving their visibility on Google.

It’s clear that with the right moves and a bit of elbow oil, your online presence can be improved to get an immediate return to search results on Google Maps. And a greater visibility (Local SEO Audit) can help a new business in an attempt to establish itself.

If you need a more specific audit and an analysis of the status of your local business, feel free to fill this form.