10  Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

10 Most Clever Tricks To Move Your Business Without Losing Local Search Ranking

Are you moving your business to a new place? Let Google Know!

Moving to a new location even locally with your business in hand is one of the deadliest dreams to ever think of. Yet when it comes to reality, you gotta deal with it guys…and for local businessmen…it means the whole world.

You know how tedious the moving process can be and in the arena of SEO, even a slightest of mistake or ignorance can cost your already-settled business lose its ranking in search engines. We bet you wouldn’t want that to be your case.

So if you are deciding to move with your business to a new place, the best approach to play safe is to take a little guidance. From where??? Well, of course we are there to help you out!

Read on the stepwise instructions on how to relocate your business without compromising your SEO rankings.

10 Things To Do When Relocating Your Business:

1. Update Your Site

First and foremost, you need to start with your website. Check for all the places where your address is mentioned and update it to add the new one instead.

For updating the website, you can:-

Update the location page – The first places to look for are the “About Us” and “Contact Us” page. It is suggested to every local business owner to have a dedicated page that offers all the detailed info regarding their office location.

Update the location

Header and Footer – If your address is listed on any header, footer, or both; make sure you update it as well wherever found.

Check the Schema Markup – Next you need to check the code on your site and then update the schema markup. You will then need to run the new markup through Google’s Rich Snippet Testing tool. Doing so will ensure that your new address and location is visible now.

Add Media – You should add media, like photos of interior and exterior of your new business location. Also, make sure you add the driving directions to the new route and mention how recently you have moved to make it less confusing for your customers.

Once done with the initial step, here’s what you need to do next.

2. Close The Business Listing On Google For Previous Address

It’s obvious that the new location you are moving your business too, would have been occupied earlier by some other business. You need to find that out and then close down their business listing. Only then you can start with creating your business listing with the new location. Once you got the listing, all you need is just submit the edits in MapMaker to mark the business close. For more authenticity, you can put comments to the edit informing that the business in consideration has recently closed and being replaced by a new one.

The Business Listing On Google For Previous Address

Doing so helps the Regional Leads to approve your edit request quicker. This is on accounts that Googles Street View will continue to show the previous business in that location.

There might be multiple listings for the same business on Google Maps or multiple businesses might be using the same location for their own purpose. So you need to take care of this while making the edit.

3. Update Your New Address in Google My Business

Google My Business

To do so, first you will need to log into your GMB dashboard and update the new address there and check where the pink marker is. Sometimes, the pin marker does not move automatically. Google may ask you to verify the info again by sending you a postcard on the new location.

4. Embedding New Office’s Map on Your Location Page

Map on Your Location

After updating your address on Google+ business page, it’s time to embed a map of your new business location. Apart from submitting a precise location marker, this lets your visitors view all the Google reviews regarding your business as well.

5. Updating The Major Data Providers & Directories

The data providers are the major directories and updating these in ordered series is mandatory. Don’t forget to update at least the top ones in any condition. Some of the major directories and data providers includes:

  • Google.
  • Bing.
  • Yahoo!
  • Yelp.
  • Facebook.
  • Better Business Bureau.
  • Angie’s List.
  • Foursquare
  • Merchant Circle.

6. Update Your New Address Everywhere Else

Next, it’s time you update the address on all records including your official phone company, government, cable operators, bank, and more. Those with a business license should first search their license on their state’s Secretary of State website. The address mentioned there should be your new location. At times, data providers fetch details from these hidden sources of information. If it’s wrong offline, it will ultimately be wrong online at some point in future.

7. Updating Niche Directories In Your Industry

For example, if you are digital marketing company, you most probably have an account at Alltop. Alltop is a directory of websites categorized by niche and topic.

Updating Niche Directories

Check for your account and the address mentioned there and update it with the new location of your business. It’s a good idea to find the top niche directories in your industry, especially the ones ranking on the first 5 pages for your brand name or the keyword you are targeting.

How To Find Niche Directory In Your Business:

There’s not a rocket science or some trick behind this. To find the niche directory in your business, you simply need to search on the Internet for directories along with your keyword. The SERPs will show directories that are associated with your business. Shortlist the top ones and make account on all of them.

8. Get Assistance of a Google Trusted Photographer

Google-Trusted-Photographer

Worried if the Street View to your new location is right? The simplest approach is to hire a Google trusted photographer for an inside tour of your new office. When you do so, the Street View is replaced by the new view when a user searches your business name and views your knowledge panel. The icon will show “see inside” in place of the “see outside” Street View.

9. Stay Updated

It’s really critical to have a check on different updates, especially in the initial months. These updates include:

Duplicate Listing: Make sure that no duplicate listing popped up for your old address. In some cases, Google may create a pop up on the basis of the old data and you would surely want this to be in your knowledge. As soon as you find one, ensure that fix it properly. In most cases, while moving, Google only updates the existing listing instead of creating a new, separate one.

Driving Directions: The next you should do is to double check the driving directions to the new location. Sometimes, Google does not updates the new address on the map marker when a business shifts. This often causes users going back to your old address and getting disappointed. Even though the search giant can do it for you, it’s better that you cross check it before you get some annoyed customers.

Driving Directions

10. Stay Calm And Keep Updating

Moving to a new place all alone is messy in itself, and when your business is involved, the process becomes lot more trickier. You need to understand that the complete moving and updating process is going to take time. The time taken in changing your address everywhere on the web and offline and the speed with which you act after the initial days of moving are not bound to show improvement all of a sudden.

It will take time (from few weeks to even a few months) for your address being in the transition phase. Yet acting properly and quickly is a key in making the process little faster. It will additionally help you minimize the SEO fallout when you move your business and keep your DA afloat.

So what we learned today…

I hope now you know that moving your business is not only a bit messy but making the move online without compromising your already achieved rankings is a cringy process that usually takes local business owners by pain in the neck. Yet, if you follow the steps mentioned in our guide, you may actually make the move easier, better, and less stressful.

All it takes to move your business without losing local search ranking is a well-planned strategy, knowledge, and a bit of patience! Guess you already got all that now.

Share your moving story with us and tell us how useful you find this article in real.

Got a question? We will be more than happy to help!

100% White Hat Technique To Get Free Wikipedia Backlinks

100% White Hat Technique To Get Free Wikipedia Backlinks

Are you building backlinks with Wikipedia?

You better start today!

There’s probably no marketer who wouldn’t like several authority links…from Wikipedia…icing on the cake! Wikipedia is regarded among the best, oldest, and the most popular authority sites on the Internet, making Wikipedia backlinks significantly powerful and useful links in the world of SEO.

Wikipedia backlinks continues to be effective in present day too! The site is not going to lose the loads of traffic, authority, and reliability in the near future, so creating backlinks from it is your best bet.

Today in this article, I am going to share the trick behind building multiple Wikipedia backlinks (or from any other authority site) with the help of some really cool techniques.

This post deals with white-hat tricks to get:-

  • Powerful Wikipedia backlinks
  • Relevant links from other authority sites
  • High-quality traffic
  • Do it all in one go

Why You Should Care – Use of Building Wiki links

After continuous practice and a little of the experiment, I’ve finally cracked the successful and EASY way to build Wikipedia backlinks. But why you should bother?

Well, Wikipedia is the first to show up in search results whenever a query is entered. That makes it a REALLY authoritative site. Given that, having a backlink from the site itself can act as an impressive endorsement for your website. Interestingly, Google also loves relevant links from Wiki as these links are analyzed by real moderators. A Wikipedia backlink is also helpful in generating high-quality traffic to your site.

Besides, when your website is linked with a Wikipedia page, it generates more links from other sites that are looking forward to your site as a reference. Great isn’t it!

When it comes to building backlinks, you get 3 ways to do so. Below I’m explaining each in brief.

  • Dead link opportunities:- A Dead link is the one which is no more active in nature. It implies that the content on the page (which link refers to) is no longer available. Now for a marketer, (and of course for Wiki moderators or other people looking for it) the link needs to be updated or fixed…and it can be your content inside it! Like any other site, Wikipedia also suffers dead and broken links. So it’s a great opportunity to build links by offering them the content they need to update or fix that dead link.
  • Broken link opportunities:- Pretty same goes with this way too! Check for the broken links and it will take you weeks. So what’s next? The SEO savvy marketers know it well if a link is broken on Wikipedia, then it would be broken for all the sites linking to it. Offer them relevant content and it might be your link replacing the broken one.
  • Unique link opportunities:- One can easily create a Wikipedia account and it implies that everyone can get access to their own link building opportunities on particular pages. Theoretically, one could simply go in and edit a page and put their own links to their articles in the suitable sections. This can be done by adding fresh content to the page that enhances the structure and info on the page. The new content can be in the form of a new sentence, para, or even a completely new section.
    But that’s not the perfect way! For a safer bet, you can simply go in and edit the content as a genuine Wikipedia citizen, fix the broken links, and add new findings wherever possible. every change is subject to admin approval, or your changes can be removed. The main thing to note here is that every change is subject to admin approval or your changes can be removed. But still in the best case scenario…it might be your content what Wiki picks to update!

The Perfect Blend – Using all three altogether

There’s really no problem in applying the three opportunities altogether…unless it doesn’t become like you are flooding Wikipedia with your own links. The blend of three gives you a perfect spot of flexible, easy, and powerful Wikipedia link building trick. While Dead links can be used for building Wikipedia backlinks, broken links prove useful in getting links from authority websites, along with adding unique links to Wikipedia pages.

It’s free and easy…but how do you locate the opportunities amid such a diverse ecosystem of Wikipedia?

You have 2 options here.

Use a tool like Wikigrabber Or Google Advanced Search

Use WikiGrabber

WikiGrabber is the best tool to find link building opportunities throughout Wikipedia..

How to use WikiGrabber appropriately

Simply enter a relevant search query in your niche and the site will show the list of all related pages on Wikipedia with a deadlink or need a reference. For example, I searched the term free online marketing tool in this case, and below are the results that showed up.

free online marketing tool

By default, the results will first show the links that need citation and then the broken ones. You can also use filter to access them accordingly. The opportunity is really high, so grab your chance with WikiGrabber to get going.

Get Wiki Backlinks With the help of Google Advanced Search

If you don’t feel like going ahead with the tool, you can always rely on Google. Go to Google and use:

site:wikipedia.org “Keyword phrase” “dead link”

For example:

Google Advanced Search

When used for the similar term, it showed the results as seen in the image above. Now, by using the same CTRL + F, you can locate the dead links. It’s simple too but the only catch is that it needs a little bit of more legwork in finding the suitable pages.

Take action – Building Wiki Backlinks Yourself

Now you have everything you need to get started – whether you are using WikiGrabber (or some other Wikipedia link building tool) or Google.

Let’s understand this with a real example…

I will explain you the complete trick with a live example.

I ran through WikiGrabber with a specific keyword – chatbots and this is what the page showed up when filtered for dead links:

Building Wiki Backlinks Yourself

Now I liked this highlighted link more as there’s already a similar post on my blog (regarding artificial intelligence and chatbots), so I am going forward with this link here.

Now when you click on the link, it will take you to its Wikipedia page, which looks somewhat like:

Wikipedia page

Now by using the CTRL + F command, we can find the dead link here

When clicked, the page opens but shows no content.

Taking Over The Global Marketing

As you can see, it is related to artificial intelligence, so I have decided to update my blog on Chatbots: Taking Over The Global Marketing a bit and use it here as it’s also on AI.

TIP: For those who aren’t aware of what the page used to look like earlier, they can simply copy and paste the URL on Wayback Machine tool. It will show you content earlier posted on the page, letting you find out if you have relevant content to submit or need to write new.

Anyway, let’s come back to the topic. So here’s relevant content, now it’s time for the interesting part.

Pick the dead link and pass it on to professional tools like Ahrefs or SERPed to find out the total number of backlinks pointing to the page.

Ahrefs or SERPed

As visible, this page has total 10 backlinks and 10 domains pointing to it.

While more than 30 means it’s worth the effort, you can still go for the ones with lesser link (and nothing to worry here even if it’s <30 as it’s just an example).

Now you will get several Webmasters options to write to. Remember that you should take time to write new content if you don’t have relevant one.

You can create new or update the one you already have according to the requirement of the page. Ensure that all boxes mentioned on the Wikipedia page are ticked in order to be used as a reference.

Next, you need to export the websites list from Ahrefs which are linking to the dead link at present and check the contact details thoroughly. You can use a tool like Hunter for this purpose.

Hunter

Now all you gotta do is simply send the outreach emails to each to inform them about the broken or dead link and your content for replacement.

How To Create And Maintain Your Own Wikipedia Account

As already told, anyone can create an account with Wikipedia and it’s absolutely FREE! After you have created an account, you are all set to follow the steps as mentioned  in this post and start updating citations, dead links, and more. Once the changes you made are approved, you are all set to put the link to your site on the targeted Wikipedia article.

Things to remember

Here are a few pointers to consider before adding your links:

  • The article you submit with editing, it will go under human moderation so keep it genuine and relevant.
  • A link with poor quality content and no value to citation needed or dead link will not get approved.

So make sure the content you provide is relevant or if you don’t have it then take time to write it.

How To Edit An Article For Inserting Your Wikipedia Backlink

You might wonder what it takes but actually editing an article in Wikipedia is really easy. All you need is to find what you need to edit and start editing.

  • Click on the edit icon and Wikipedia editor will open.

Inserting Your Wikipedia Backlink

NOTE- You should be logged in to your Wikipedia account.

  • Now add the citation needed or update the dead link.

After you have done all changes, preview them and ensure everything is right. Then fill the edit summary with the changes made and click on “Save page.” You may need to see if your changes have been approved.

Wikipedia account

The Final Call – Recap

So we are finally done! This was the roundup of white hat tricks to build as many Wikipedia backlinks as you want without having to sit whole day. I was thinking why not take a quick recap of the complete story!

Having Wikipedia links is more than just having a few links on their website. It brings you more, high-quality traffic as well as great many backlinking opportunities with other sites.

We came to know 3 opportunities for building these links:-

Dead Links- The no more active links according to Wikipedia.

Broken Links- The links from third-party sites that were linking to the same page.

Unique Links- Opportunity to put your own links to Wikipedia pages.

Also, we talked about using 2 ways to find the dead links on Wikipedia, which are-

  • WikiGrabber Tool
  • Google Advanced Search

And tools like SEMRush, Ahrefs, or more to find the broken links on different sites linking to the same article on Wikipedia. Once there, you just need to request the webmaster to add your content in place of the old one.

For unique links, you should have a Wikipedia account and remember not to spam your links all over Wiki. you can include your 1 link for every 10-12 links you submit.

That’s all! There’s probably nothing left now than heading to Wikipedia and getting started with link building.

Tried this strategy? Share your experience with us or leave your feedback on how good you found this strategy in comments below.

Test Your SEO Knowledge: 53 Essential SEO Terms Exclusively for Marketers

Test Your SEO Knowledge: 53 Essential SEO Terms Exclusively for Marketers

So, are you sure you know everything that comes under SEO?

Get ready to dive into the sea of SEO and get familiar with the most popular and powerful SEO terms in our glossary.

We have come up with a Glossary-Cum-Quiz to help you test your knowledge of SEO. Take the challenge and find out where you stand in the world of Search Engine Optimization.

Here’s the Score Board…

SEO terms quiz

GET! SET! GO!

 

1. DNS Prefetch

Using rel=dns-prefetch is a technique of pre-resolving DNS to speed up the web pages. It recommends a browser to resolve the DNS of a domain before calling it explicitly.

2. Silo Structures

It means to organize the website content in a way that is easily understandable for users as well for search engines. It may be called as an inverted tree structure or a pyramid in which the entire content is classified into multiple sub categories with a top level category. All the sub categories are named according to the content in it to avoid any content clutter.

3. Hashbang

Hashbang is a boon for AJAX based sites as search engines are unable to index these websites. Hashbang ( #!) is a number sign followed by an exclamation which helps Google bot in reading and recognizing the URLs.

4. ROAS

Return on Advertising Spending (ROAS) is a Key Performance Indicator (KPI) used by marketers to calculate media effectiveness. You can determine it for both offline and online media campaigns. It can be further stressed on other campaign elements, for example, Google AdWords Ad Groups, discrete keywords within PPC advertising, etc. To calculate ROAS, you need to divide total revenue generated from ad source by the total cost incurred in the ad source. <1 value implies a low revenue generated compared to the cost spent on advertising.

5. AMP

Accelerated Mobile Pages (AMP) is an open standard project designed for publishers to make page loading quicker on mobile devices. Its aim is to design webpages that can load fast. This Google-backed project has 3 main components – AMP HTML, AMP JS, and Google AMP Cache.

6. Scrape

Scraping refers to the practice of copying content from another site. It is generally followed by the automated bots.

7. RankBrain

Released in October 2015, RankBrain is the part of Hummingbird and an artificial intelligence program that is used as a way to intelligently interpret the relevant pages for the queries asked by the people that don’t have the exact words.

8. Disavow

Disavow is a medium to let webmasters inform Google that they don’t want specific links coming from external websites to be counted when ranking the site.

9. Dwell Time

It’s the metric responsible for calculating different parameters like user engagement, duration of the session, as well as SERPs CTRs. It works as a data point (not publicly available or understandable) but still influences the search engine results of a site.

10. Favicon

It is a unique icon related to a specific site, visible on the address bar of a browser or next to the website’s name in the bookmarks list.

11. Breadcrumbs

Breadcrumbs are the links that tell users their location on the site. It is visible at the top of the page and reflects the structure of the page.

12. Doorway Pages

These are the low-quality web pages that act as a door between user and content. They are generally created to spam the specific search results by sending visitors to a different website. These offer less value to the visitors.

13. Google Bomb

It is a black hat SEO technique to increase a webpage’s rank by exploiting the Google algorithm. It involves artificially increasing the number of pages that link to a page by using the main keywords as the link’s anchor text.

14. Affiliate

In SEO, affiliate sites implies to those who promote services/products of an online merchant website. These affiliate websites post links to the merchant site and are paid according to the pre-decided commission.

15. Google Adwords

Google Adwords is an advertising program for the businesses that want to show ads on Google and its respective advertising network. Businesses set keywords and budget for the campaign and only pay when people click the ads.

16. 301 Redirect

Redirection is when you visit a particular page, but it automatically redirects you to another page, which has a different URL than the one you clicked. 301 redirection is a permanent redirection which passes the link juice to the redirected page. 301 is the HTTP status code for this type of redirect.

17. Social Bookmarking

It is a common SEO practice to create quality backlinks in the eyes of search engines to ultimately improve the ranking of keywords. Popular social bookmarking sites are: Delicious, Digg, and StumbleUpon.

18. ALT Tag

ALT tag is an HTML attribute of IMG tag. Like an IMG tag helps in showing images, ALT tag comes handy when it is unable to load. The ALT tag displays the text and thus, help inform search engines about your images.

19. Anchor Text 

It is the display text of a link to a web page or site. When you enter text (web URL) it turns blue and becomes clickable. Anchor text defines what the hidden link is about and what you may see after clicking on it.

20. Black Hat SEO

This one may seem familiar, yet you might not know the exact meaning. Black hat SEO includes all the spammy, manipulative, and unethical SEO techniques which are followed against the rules as mentioned by Google. Using black hat SEO tactics may get your site in trouble and it may end up being banned or penalized by the search engines.

21. Deep Linking

Deep linking, is the practice of creating a hyperlink within the content to direct the traffic beyond homepage and other entry pages. This technique reduces bounce rate and improves conversion.

22. Google Analytics

Google Analytics is a software program which helps in collecting and analyzing information or data about a site’s usage. It is a free tool that let us know how the traffic interacts with the website.

23. Authority Site

An authority site is one which has multiple links coming from other related hub or popular sites. These tend to enjoy a considerably higher PageRank and ranking in search engines. For example, Wikipedia is a great authority site.

24. Canonical URL

It is an HTML element that prevents duplicate content by mentioning the “canonical” or “preferred” version of a web page as a part of SEO. There might be more than one page pointing to the same information or containing it.

25. Cloaking

When a website shows different content to users and to search engines, it is called Cloaking. It is a way to manipulate search engines spiders to achieve ranking for specific keywords but providing users with irrelevant content. This can be done by delivering content based on the User-Agent HTTP header or IP addresses of the user.

26. Do Follow Link

Dofollow links are standard HTML links without rel=”nofollow” attribute. These links allow crawlers to follow the link and pass the link juice.

27. No Follow Link

Nofollow is a value added to the rel attribute of an HTML to tell crawlers that a hyperlink is not allowed to affect the link target’s ranking.

28.Domain Name

A domain name is the unique string of the web address which is responsible for identification.

29. Web Hosting

Web Hosting is the practice of offering websites storage space and access. It is generally paid and provided in different packages. Popular web hosting services are HostGator, GoDaddy and Bluehost.

30. Panda

It is tweaked in Google’s algorithm for search results ranking, which was initially released in Feb, 2011. Panda was meant to reduce the low quality or spammy sites, especially content farms and meanwhile rank the high-quality websites in the top searches.

31. Penguin

In April 2012, Google Penguin was launched to detect the spammy sites, in particular, those who are ranking high in SERPs through buying links or powerful link networks to improve Google Ranking.

32. Pigeon

Given the codename of Pigeon, it is the update to Google’s local search algorithm, released on July 24, 2014. It is meant to improve the local listing rankings in searches. The changes influence the search results in Google Maps as well as usual search results.

33. Hummingbird

Google’s Hummingbird is a search algo utilized by the search giant itself. It analyzes every word in a query and makes sure that the complete query is taken into consideration.

34. Keyword Density

It is the percentage of the number of times a specific keyword or keyphrase is used on a web page as compared to the overall word count on the same page. As per SEO, keyword density can be utilized in order to find out if a web page is genuine to the considered keyword or keyphrase.

35. Keyword Stuffing

It refers to adding too many keywords on a web page with the motive of manipulating the search engines to rank it for that specific keyword. Generally, these keywords do not make natural sense with the entire text on the page.

36. Duplicate Content

It is the content on the same or other domains which matches partially or completely.

37. Bot

Also referred as web robots, a bot is an automated software application designed to run automated scripts and tasks across the Internet. In general, bots perform the same task much speedily and with higher accuracy as compared with a human.

38. Bounce Rate

It is the total percentage of visitors on a specific site who come to your website and go away after visiting only one page of the entire site. For example, if the bounce rate is 75%, this means 75% of the total people who come to your site, leave without viewing any other page.

39. SMM (Social Media Marketing)

It is a form of internet marketing that uses Social Media as a marketing tool. Its aim is to produce quality content that users will share in their network which will ultimately increase the brand exposure and leads.

40. ROI

ROI is the percentage used to express the ratio of net profit to the total cost of investment divisible by 100. In short, if your revenue is greater than your spend, then you are getting return of your investment.

41. Conversion Rate

The conversion rate is the average number of total conversions per ad click. It is shown in the form of percentage and calculated by dividing the two.

42. Cost Per Click (CPC)

Also referred as Pay Per Click (PPC), CPC is an internet advertising model which is utilized to drive traffic to websites. Here a publisher is paid by an advertiser for every ad clicked.

43. CPM

CPM (Cost per Mille) in marketing, is used to denote the cost of 1,000 ad impressions on a single web page. The M in CPM is for the Roman numeral that denotes 1,000.

44. LSI Keywords

LSI keywords are those keywords which are semantically related to the main keyword. Contradictory to what people generally believe, LSI keywords play an important role in ranking the main keyword or text in search results.

45. XML Sitemap

A Sitemap refers to an XML file containing complete URLs of a website. It lets webmasters to add extra info regarding each URL in particular, including the last time it was updated, the frequency of changes, as well as its connection with other pages on the website. XML sitemap generally enables search engines to index the websites better so it should be easily discoverable.

46. Indexing

Indexing is the process of adding webpages into the Google Search. The bot gathers, parses and stores the data on whatever is on the Internet to show quick and relevant information in searches.

47. Inbound Link

These are the links to other sites or pages that point to the webpage of your website.

48. Mirror Site

Mirror site is a duplicate (or replica) of an already existing site. This is done to cut down the excessive traffic that may generate a load on server or in order to enhance the speed of the existing website. Using it to target different keywords for duplicate content violates the terms of Search Engines.

49. Google Dance

The outdated term refers to the time which Google use to restore its ranking. This is the result of this rebuilding practice that there are sometimes fluctuations in the rankings of other sites on Google SERPs.

50. Link Juice

It is an SEO term which refers to passing of SEO value from one webpage to the other through a hyperlink.

51. Crawling

Crawling is described as the process using which Search Engine bots visits a site or web page to track it. The Search Engines send out their spiders to discover the websites that contain the most relevant information.

52. Broken Link or Dead Link

It is a non-working link on a web page. Higher the number of dead or broken links on a page worse it is for the site.

53. FTP

File Transfer Protocol is the protocol used for transferring data or files from a computer to a website (or vice versa).

These were some of the not-so-common and a few familiar SEO terms shortlisted for you. So are you a beginner or an outstanding SEO expert? Share your score with us and let us know what you liked about the post in comments below.

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

How To Create Powerful Blog Posts By Mobilizing User-Generated Content

Around 200 billion tweets and 80 million new photos are posted on Twitter and Instagram every year. Is your content targeting these???

Well, this was just the tip of iceberg! There’s an entire ecosystem of user-generated content across the web. Social media platforms like Facebook, Instagram, and Twitter are some of the major sources where you can get the hang of whatever’s happening out there.

So is it right to say you have the ideas, skills, and passion it takes to rule yet just need the right direction? If yes, then fret not, you can channel the power of user-generated content on these popular social networks to come up with some absolutely compelling blog posts of your own.

How?

Good question. Let’s unveil the mystery.

First things first…do anything but don’t underestimate the power of Twitter!

The days of Twitter being regarded as an influencer-only platform are long gone. Today, it is the main source of all news and current happenings across the globe. Social media is the ultimate platform for news these days with billions of users from every corner of the world. So if you are blogger or content marketer, this is the best time for you to harness the social media factor as your inspiration and source of your content.

User generated content can be used in several different ways from getting complete details to coming up with reaction to specific topics. In this post, we will try to understand how one can use the user-generated content to create interesting blog posts.

Why Go With UGC?

Why tell you stories when we have the facts to prove it!

UGC is considered to be:

According to a research by Forrester, user-generated content was found to be approximate:-

  • 50% more RELIABLE
  • 35% more MEMORABLE
  • 20% more ENGAGING!

That’s pretty enough of what you need. So let’s find out the process to reap the goods of user-generated content in your blog posts

Steps to Creating Compelling Blog Posts From User-Generated Content:

1. Find Your Audience

If the person meant does not get your message, it’s no use. The rule applies to content as well. Unless you don’t know who your target audience is, it does not matter how great content you have written. It needs to reach the right audience so that your efforts don’t go in vain. In short, before you fetch UGC out of a social media platform, make sure to identify your audience first.

Decide your niche and then target your audience accordingly.

BONUS: Try to keep your audience group large by covering wider niches yet always be ready to welcome fresh ideas. You can even use the Insights part of your Twitter account to dig more details about your audience.

2. Identify Your Industry-Specific Influencers and Thought Leaders

Once you have done the homework and prepared the domains list, you need to find the thought leaders and influencers in your industry. There are several tools out there you can use to track the relevant leaders in your domain.

BONUS: Don’t forget to list them as per priority and their activities on social media channels. It can prove as a great source for engaging content and topics.

3. Search Relevant, Current Topics

No one wants to stay outdated in this technologically advanced world. Given so, it becomes important that you communicate with your audience through the topics they are interested in. that’s the way you can get a content capable of going viral immediately. Many social networks including Facebook and Twitter already have a dedicated “Trending” section to show the featured current topics.

BONUS: Utilize the trends to find new ideas and create interesting content around it.

4. Get a Hang Of Upcoming Events

Keeping only a track of what’s trending won’t bring you too fat unless you keep your eyes wide open to upcoming events as well. Start ahead and lead by coming up with new content on a topic that is bound to trend in the upcoming days. Try to understand what your audience is thinking of that also matches your domain and then hit the social media with a compelling post around it.

BONUS: You can use Twitter Analytics to stay updated with the upcoming events. Using the tool, you can get complete info about a forthcoming event, including its coverage, date, and other type of demographic data.

5. The Social Media Listening Tool

Probably the best way to gather UGC…with the assistance of any reliable social media listening tool like Socialert, Sprout Social, Sysomos and more, you can receive real-time updates about your targeted keywords and hashtags. Apart from this, it also lets you filter the results based on several parameters, supported keywords, demographics, and more. Doing so helps you track the potential influencers and thought leaders in your domain and then curate the useful tweets accordingly.

Now that’s something I would personally love and that’s the reason I use it in my own business…lesser effort! Lesser stress! Quick results!

There’s also an option to run Sentiment Analysis as well as to define a specific time duration for filtering the unwanted clutter.

6. Search Relevant Info

It becomes difficult to keep track of vast social networks like Instagram and Twitter. At times, they can feel too overwhelming, making it somewhat annoying to find your way. So in order to fetch useful user-generated content out of their native interfaces, you should be ready to spend pretty much time, mind, and resources or you can be specific in your searches!

The more specific you are in your searches, the better and useful information you receive. You can use filters and keywords to focus on particular topics, events, etc.

7. Be Neutral

Just like when judging performance of people, you need to be neutral while creating your blog posts. Only this will ensure authenticity in your content and will not make your posts end up looking totally in favor or against something. The simple approach to do so is to ideate the selected matter from a different perspective.

In some cases, giving your one strong opinion can be more beneficial but that depends all on the topic in consideration and your motive. In any case, just don’t seem as if you are selling your content for some purpose. The advance search option in Twitter is also helpful in bringing you UGC based on sentiments.

8. Be Diverse

Till now, you would have understood that there’s so much about UGC and you can use it in several different ways in your blogs. In majority of cases, content marketers end up adding some viral tweets in their content. It is still a decent way to use UGC yet your focus should be on use it in a completely fresh and diverse way.

Other than tweets, there’s so much you can add like photos, memos, GIFs, compressed videos, and other such content or media. You can also put related links of other social media channels to make your content more engaging, authentic, and of course diverse…

9. Try To Form a Community

The most important rule…never ever manipulate the UGC you use from a social media network! Try to be fair and neutral, without sounding demeaning or sharing any negative comments on it. Your goal is to harness a community that does not spreads hatred or violence.

Whenever you use someone’s content, forget not to appreciate their effort and if it’s personal, you better ask them first before using their content right away. Some may have an issue even if the content is labelled as PUBLIC.

Show your readers respect and that you value their opinion and you will soon harness a healthy community.

A Few Examples of UGC Content You Can Use In Your Business…

While there is an entire pool of UGC out there on different platforms, here are just a few examples of UGC content that you can utilize for your business benefit:

  • Testimonials
  • User reviews
  • Social community
  • Feature user reviews on your Facebook dynamic product ads
  • Questionnaires and surveys
  • Show UGC in product packaging
  • Run seasonal UGC campaigns on social platforms
  • Share best reviews on social and include customer’s Instagram photos in emails

And many more….

A Real Life Example:- Starbucks’ White Cup Contest

Who doesn’t know Starbucks yet a very few know how the company utilizes customer reviews and feedback for running productive UGC campaigns. The company launched a “Starbucks’ White Cup Contest” back in April 2014. It asked its customer from across the globe to submit their doodle on the Starbucks cups as well as pictures as entries. The enticing treat for customers was that the winning entry would become the template for its new limited edition cup. Around 4000 customers showed up with their inputs within only 3 weeks. Through such a simple campaign and acceptance of customer feedback, the company gained immense publicity and hype as well as trust of customers.

FINALLY…

After going through the complete story, I am pretty sure that now you better know how you can use user-generated content for creating your own fresh, engaging blog posts. A little research and effort can enable you to garner a significantly wider reader base and traffic.

Get through these tips and you will find them useful MORE than you’d expect. As soon as readers realize that you are providing fresh and info-rich content, they will start connecting to you and you ultimately become a reliable source.

So what’s your strategy to use UGC? Do share your valuable opinions in comments.