Google Search: How The Search Giant Works

Google Search: How The Search Giant Works

Google and the Internet continue to be a similar thing for the majority of people even today. Every second million of searches take place…do you know what makes it possible?

We know and in this blog post, we will share with you the insights about the way Google Search works!

You may be searching something everyday on Google and never gave a thought to how it happens. It’s acceptable…but don’t you want to know? We bet you do and this post will help you understand the process in detail. So no more Google mysteries or scratching heads thinking what on earth Google considers when it comes to search! Here we will discuss in detail the three stages of Google Search – Crawling & Indexing, Algorithms, and Spams.

1. Crawling & Indexing

Not even millions or billions, but the search on Google happens in trillions! A query starts earlier than something is searched, where the process of crawling and indexing the hundreds of thousands of documents continues.

Let’s get the facts straight…

Google now processes over 40,000 search queries every second on average, which translates to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

How It Works…

Well well… these are the two founding processes that make it possible to collect and arrange all the info on the world wide web in order to bring only the most meaningful and relevant results matching your search query. Google’s index range is more than 100 million gigabyte and the credit goes to the 1 million hours spent in computing to build it.

The process is simple. The search giant first finds the information with the help of crawling and then organizing is done by indexing them. Check out the detailed info below.

Find Info With The Help Of Crawling

Also known as web crawlers, these are used to find publicly available pages. This software go through the web pages, follow the links on these pages, and ultimately fetch data back to Google servers.

For this purpose, it uses past crawls and sitemaps. Attention is paid to the new websites or modifications in existing sites as well as dead links. Everything from listing the sites to crawl, how often to crawl them, and what numbers of pages to fetch out of each website. Note that Google NEVER accepts any kind of payment for crawling a particular site more than others.

Organize This Info With Indexing

After the info is crawled from different web pages across the web, now comes the turn for organizing this fetched data. The web works more like a public library where there’s no filing system but the continuous addition of new books. During crawling, Google collects web pages and on the basis of their relevancy, it creates an index. After this, you come to see the search results when you enter a query.

From a heading to a single word written on a particular page, Google keeps the record of every info from the most basic level and then with the help of algorithms, it finds the results according to your search query.

That’s where the whole process becomes all the more complex. There would be thousands of pages with the same name yet Google won’t show you that many when you type it, for example, Apple. You might be looking for anything on Apple like images, videos, or info. Here Google algorithms work differently and using its Knowledge Graph, it surpasses keyword matching to bring better results from the pages that may be useful to you.

2. Algorithms

It’s obvious that when you search on Google, you want the results not a pile of documents or web pages threw over you at a time. This is where algorithms prove to be useful by surfing through clues so that they bring back only the most relevant results matching your search query.

Algorithms can be expressed as computer (automated) process and formulas that accept your input (search query) and bring you back the suitable results. In the present time, Google’s algorithms depend on over 200 unique factors (otherwise clues) which are responsible for estimating what the user wants.

The clues can be anything from the keywords or content written on the website, how updated the content is, your location, etc. Under Google Search Projects, the company works with more than 21 projects to help the search process and the results pages as well. The technology behind all this math is constantly updated and innovated to provide better results and search experience to the user.

A new algorithm is made from a simple idea on how to enhance search. Using data-driven approach, all proposed algorithms then go through deep quality testing and analysis before getting finally released.

Sometimes, these are released as a testing in beta phase to know the reaction and results.

3. Spams

Google is no exception from spam and every day, millions of spams are created and added to the web. The company aims to fight spam with a mix of advanced computer algorithms and manual techniques. Spam sites, as you may know, try to outscore the web with black hat techniques. Spam sites can be in different in appearance, size, and shape. In order to top the search results, they often do keyword stuffing and uploads invisible text to the screen. The result…the relevant ones get lagged behind and users compromise useless results for their queries.

There are more than 10 types of spam as per Google, but fortunately, Google is able to identify most of the spams and ban or demote it automatically for using the tricks. Apart from the automated ways, the company also fights spam manually by reviewing sites.

Alerting the Website Owners…

Whenever an action is taken manually on a website, Google notifies the site’s owner regarding the issues so that they can take measurable action to fix them. When site owners do not optimize in spite of warnings, then Google finally demotes them.

Feedback

Google welcomes feedback from site owners when a notification is sent to them. As soon as the changes are made and issues are fixed, they can request Google to reconsider their website for ranking. This process is ongoing and handled manually. If you look at the past reports, then the majority of sites submitted for reconsideration were actually affected manually with spam activities. They can be suffering anything from the traffic flow to algorithmic change and technical glitches which prevent Google to access the content on these sites.

Summary…

All in all, Google makes every possible effort behind the curtains to keep the search process as smooth and relevant as possible for users across the globe. The combination of innovative algorithms and manual reviewing makes it possible for the search giant to maintain the web of queries and answers. Even when there are so many details available on the way search works, it’s still only an estimate of the real factors that Google considers. Yet if you are a website owner, you can anyway take care of what Google doesn’t want you to do!

How LinkedIn Sales Navigator Helped My Business Grow by 42.7%

How LinkedIn Sales Navigator Helped My Business Grow by 42.7%

Are you on LinkedIn and you’re serious about generating high-quality leads? Then you better be systematic with the way you search and approach them.

Well today, I’m going to show you 9 amazing techniques of LinkedIn Sales Navigator to GUARANTEE that you get extensive potential leads and possibly, more conversions!

These techniques have helped me in increasing my leads by 42.7% and a flood of views on my LinkedIn profile.

In this post, I’ll reveal the exact techniques that I used for getting the best out of Sales Navigator for my business.

But First, My Quick Story…

6 months back, my partner and I decided to find new sources for getting projects. Until then, we were getting projects from a single source. So now we were in search of some very powerful source that could actually help us in getting potential leads and growing our business globally (and possibly as many projects :P).

Initially, we started exploring things and there we found the LinkedIn Sales Navigator!

This underrated tool has come to mean more to our business than Facebook, Twitter, Instagram, and Snapchat combined altogether.

With more than 400 million members worldwide, LinkedIn has a huge pool of potential leads. Every second, 2 new users sign up for LinkedIn. 128 million of the total users are only from U.S. i.e. 30% of total annual LinkedIn users.

Despite its great usefulness, I am damn sure you’d also ignored using Sales Navigator in your marketing strategies. Right? You are not alone. Main neglectors beings the B2B companies, the tool is still underrated due to less knowledge and its complex features.

That’s just not true!

Another problem that businesses find with Sales Navigator is that they don’t know its full potential and what wonders it can do to their lead generation campaigns.

Now that it is available with the improvements and a lot of new features, you can simply sign up and start boosting your sales.

I know by now you dearly want to implement Sales Navigator in your LinkedIn profile, let’s dig in.

1. Using Lead Builder For Filtering Prospect Searches and Making Your Sales Target Profile.

The Lead Search feature of the tool has been fairly improved. You can access the Lead Builder from the right of the search box in the Sales Navigator tool. The platform has added new enhancements which open more doors for finding the opportunities to filter search results (pick from the 22 available search filters) and engage with the leads. It has a lot of other useful features to play with and benefit from.

Entering a new territory without having knowledge of the same can be a big risk. The same rule applies to your business as well. You should first get complete details of the audience or goals you are targeting before jumping off to the Lead Builder.

This information can be anything important like its address, its niche, the size of the company, industry, title, affiliation, type of content they share or cover and more. Selling on the platform is a great way of searching, reaching, engaging, and building professional relationships worldwide.

Getting Started

To get going with the tool, click on Settings and at the end of the page, click on Import to Sales Navigator link to import contacts.

Another new feature of the tool, the import will show all the notes and tags you have put to your connections.

Now from the available filters, choose the one according to your choice or you can stick to the traditional Boolean search.

Using Lead Builder For Filtering

Your initial search results will be listed, which can be further shortlisted with the help of other filters on the left pane.

Once you are on the results you desire, click Save Search.

To recreate a search in future, just enter the name and the info will be displayed.

Saved Searches can be found under the LinkedIn’s search box. To do so, simply hover over the search you are looking for.

There are more options to explore in the search section. You can even find the leads that are following your company. This lets you know about the leads that already know you, making it simpler to build a connection with them on the platform.

search section

There’s another option to see who has shared experiences with you. It can be skills, mutual groups, as well as connections.

After you have a potential lead, just click on Save as Lead option and then assign it a location (company or account).

Save as Lead

After saving the lead, click on the lead’s name to view their profile. Here you can further add notes and tags to the lead. (Even BETTER – LinkedIn gives you suggestions on related people working at the same company like your lead).

2. Find Valuable Accounts With Keywords

LinkedIn already suggests you accounts during the setup process in the beginning, yet you can find new again. To do so, just click on the search box and hover over the Search for Account option.

Search for Account

You can even filter your search results using keywords or other factors like industry, headcount growth, geography, department size, department type, and more. For saving a new account:
Click on Save Account in the search or you can click on Save as Account option in the account itself.

3. Use Advanced Filters to Identify Your Ideal Customers

LinkedIn says that your chances of cracking the first meeting with a client/target are up to 5 times higher when there’s a mutual personal connection between you two. I recommend using the TeamLink Connection filter for this purpose as it really helps in searching the prospects matching your criteria and additionally shares a connection with you.

The filter further taps the other members’ networks in your sales team as well as your first-degree connection. Awesome isn’t it!

4. Save Your Search

There’s a TeamLink Search option available on the window that lets you save the information regarding a prospect that is not your connection at present. Just enter all the details in the search parameters apply the TeamLink Filter AND click on the ‘Save Search” option. You’re done!

LinkedIn has kept the option to let it send you emails of your leads in the new Sales Navigator as well. I really suggest you use this oft-forgotten feature to receive automated emails on the daily or weekly basis by the service itself.

NOTE: There are many other filters available and you can check all of them to know what they do. It’s just that TeamLink filter did the best for me so it’s my personal favorite.

5. Using Salesforce in Your Sales Team.

Salesforce is a great tool to give your efforts a level up. Apart from Microsoft Dynamics, Salesforce is another authorized CRM integration within Sales Navigator. Even if you are not Einstein of marketing, your sales team can use it into its active leads and potential sales leads. When both the CRMs are used along with the tool, your sales experts are able to better manage daily calls with the help of an instant view of your prospect’s present activities.

These activities include job changes, content sharing, affiliations, backgrounds, etc. all this information can be quite useful for your sales team in monitoring their strategies.

6. Import Your Leads to Sales Navigator

This part is comparatively easier as you just need to play with the Sales Solution section of the tool here. LinkedIn will show you the setup process when you open it for the first time. It’s really easy to get started with this friends,

  • Import the leads and targeted companies or accounts to this section.
  • Synchronize the information with Salesforce (remember I told you to use it above, this is why!).
  • Now choose the parameters like job functions and territories according to the purpose.

Now from this info that you input into Sales Solution, LinkedIn will provide you recommended accounts to review and save for later.

One thing I loved about Sales Navigator is that it serves as a great tool for both account-based marketing as well as individual efforts. Importing connections to LinkedIn has become so easy and hassle free with Sales Navigator compared to the early methods which required you to first export your contacts and then re-import them.

7. Finding Prospects Who Share Content Recently

On the Saved Leads page, you will see three tabs one of which is Posted on LinkedIn in Past 30 Days.” Using the filter, you can shortlist the prospects who recently posted something on the platform. When doing so, I’d said you stay and spend some time checking out their posts to use it as insights for making personalized messages and engage with the content they posted.

8. Don’t Forget to Comment

You believe it or not but comments are of great importance when building engagement with your prospects and the best way is to SHOW them you care. Start increasing value and establishing the connection with your buyers by commenting and reacting on content they share or post.

The entire mystery of adding value in Sales Navigator is through comments. As soon as a lead shares or posts something new, it will be shown in the Sales Rep’s Homepage and an email in the rep. That’s the best chance to start a conversation with the buyer.

But not all reps are productive so here’s my trick –

Be strategic and don’t rely only on well written post for adding value. Spend time on thoughts and add some quotes or phrases that connect to them, their business, vision, etc or something which they will tend to reply with a follow-up query!

Bonus: By using the ‘@’ for tagging a prospect in your comment, you draw the full attention to your activity.

AND finally, InMail!

9. Send InMails to Common LinkedIn Group Members (For FREE!)

InMails play a great role in reaching out to your potential leads by sending them personalized messages. The tool gives you an opportunity to send up to 15 messages every month (free of cost…which I loved the most :D). With the free alternative on your side, you don’t need to rely on those paid InMails that share a common LinkedIn Group with you.

As said above, use the search filters, keywords, and advanced filters to find the suitable clients/companies/partners. You need to pay a little attention here in choosing only the second and third-degree connections. Once selected, now click on any of the shortlisted prospects to review their profile. If there’s any mutual group you two share, it will be highlighted at the top of their profile.

If any, go to the share group on the top-right of their profile page, there will be a link showing the group members total. Just click on it.

A Members page will open, you can search them by their name in the search box to highlight them in the results. From here, click on the MESSAGE icon to send them a direct message.

REMINDER: The tool offers only 15 free messages, which can be used collectively every month in all groups. Also, the messages not sent will not be carried forward to the next month, so USE them as required accordingly. The messages sent counts the ones sent directly from your group as well as your first-degree connections.

Follow-Up By Monitoring Lead Engagement

After you are done with the tool, searched, saved prospects, and sent them messages as well, you need to know where are your endeavors going. Wouldn’t you like to know if your efforts are bringing some fruits?

Monitor the leads, your activity, and your prospect’s activity on your gestures. Doing so will help you find out the high and lows of your efforts.

The End…

While it could have taken some pages to tell you every step from signing up to cracking the deal, I am sure the tips and information described above will help you make the most of Sales Navigator. Even if you have tried it out before and did not get anything useful…here’s your chance to do it now!

LinkedIn has done so much to the new Sales Navigator and no matter if you are an individual business or a firm, if you are there and has something to offer…this tool is for you to reach heights and make profits…even more than what I made!