Google Shopping Insights: Smart Way to Know What Your Customers Want

Google Shopping Insights: Smart Way to Know What Your Customers Want

Released at WSJDLive, October 20, 2015, Google launched an exceptional tool called Shopping Insights in beta phase. The tool is meant to show retailers and other businesses statistical data about what and how much customers are searching for a specific product in their cities. Google Shopping Insights is helpful in showing the top searched and trending products on the city level for a particular month.

So What Exactly is Google Shopping Insights

Shopping Insights by Google, is a service aimed to help retailers understand the way consumers shop for different products via Google. Introduced 2 years back, the feature was first made available in the beta version with next significant update in November 2016. It gives you an edge over exploring details about specific products trending on Google.com, their trend track record, comparative analysis based on regions, and much more.

Using the feature, retailers can get to know how customers shop for products using their devices and PCs on Google. At present, the majority of people search online, still, most of them buy products from physical stores. What makes Shopping Insights interesting for retailers is the way it shows them consumers’ preferences and mindshare for different products on the basis of the city, state, or country.

Google Shopping Insights Vs AdWords Keyword Planner

Well, of course, there is already the AdWords Keyword Planner which helps you find current search trends and new keywords, but Shopping Insights goes one step further from finding out the latest trends only…it offers the capability to understand consumer’s shopping trends in detail on a city-by-city level with a lot more useful features. Also, it is more of a decision-making tool to adjust your strategy than a concrete AdWords helper.

Main features of Shopping Insights

As already said above, Shopping Insights is meant to serve retailers with proper information on the trending and popular products searched and bought by customers using Google as the medium.

Main features of Shopping Insights

There are three main categories:

Featured Stories

It shows the featured stories about different niche and products, services, etc on the basis of their popularity and search.

Top Products

This category deals with the top 10 searched products on Google. The tool ranks products which have the highest query volume for a specific month. The top products are decided as the top 10 products with the highest search volumes for a certain month. This list is then displayed in descending order.

Trending Products 

This is where comparative analysis is offered. Trending products are calculated with a comparison of search volumes for the particular month against the previous month. This category shows 5 top and the least trending products in a somewhat graphical way to show their performance over the month in consideration. It also shows the estimated growth or downfall in the popularity or demand of that specific product over that month and is sorted according to the highest volume of change.

Other than these visible features, the tool has much more interesting stuff hiding under its hood. Here’s the roundup:

Trending Products

Heat Map

This indicates a product’s popularity in a particular time period throughout different regions. The darker shades on the map mean higher consumer interest in that item(s). One thing to note here is that the data displayed on these heat maps is relative to a specific city with the highest level of interest (max 100). When you zoom, you will be able to view info on a micro level for all the listed cities, states, and regions. You can zoom until each city becomes a visible circle. When you hover on a circle, it will display you the interest level in that city as compared to the city with the highest interest.

Data Filter 

If you’d like, you can even filter the data on the basis of a device. This will let you compare and analyze the interest ratio on smartphones against laptops or desktops. What’s more, you can additionally compare multiple products. The entire data is normalized in comparison to the highest point for the specific chart in a review.

Time Series Graph 

You can also view the time series graph to get an idea of consumer’s interest in an item over particular time periods. This data is shown in form of percentage with the highest point on the graph as 100 (as already said).

How Google Shopping Insights Work

  • Using Shopping Insights is quite easy. Google provides data input to Insights tool on the basis of search queries made by users/customers through Google.com as well as Google.com/shopping.
  • The data collected is then aggregated, emphasizing on a specific product on the basis of queries (extensive samples of searches for that particular item).
  • At the same time, it factors the overall probability of people searching for the same item using different keywords or phrases.

The current version of Shopping Insights lets you conduct the search based on their name or brand name. One thing to note here is that the search giant is more concerned about customers’ interest levels in the specific products rather than the keywords. Hence, a single keyword is used to represent every product or brand name.

The tool is all centered around retailers having physical stores as stats show that most of the goods are purchased offline (from the stores). This can help retailers understand the taste and preferences of customers trending for that particular month on the city level.

Use from Retailer’s’ Perspective

So you must be thinking now how exactly is this new tool important for business owners. Right? Well, it’s more like Google Trends for retailers. The data offered by Shopping Insights serves businesses with the ability to overview and understand consumers’ shopping patterns and trends in specific locales. Using this info-rich statistical data, they can better analyze and generate suitable models, strategies, and campaign concepts keeping in mind their target audience.

To sum it up, Google Shopping Insights is a great way to understand the local shopping trends of customers and performance of specific products over local or other regions (as offered by Google).

Let’s Take an Example

Situation I: Without Shopping Insights

  • Suppose you have a shoe retailing business in a City A and B, selling shoes of different brands like Adidas, Puma, Reebok, and more.
  • You have been selling your stuff like always and don’t have any idea on what the target audience is actually after.
  • Your sale for the month of June:
  • City A – 240 pairs of shoe
  • City B  – 412 pairs

google insight

  • You can’t differentiate why there’s a gap between sales despite similar infra of shops and all other factors being constant. This leads to a problem in designing new strategies to buck up the sales.

Situation II: Using Shopping Insights

  • Now let’s suppose you use Shopping Insights to get data about the trending shoes in both the cities.
  • The data from the new tool will show you top searched branded shoes in both the cities (if they are listed) by customers
  • Search volume in City A – 12780, number of shoe pairs sold – 240 (Adidas – 145, Puma – 60, Reebok – 20, Nike – 15)

google-insight-city-a

– While the same for City B is 23467, number of shoe pairs sold – 412 (Adidas 72, Puma – 129, Reebok – 104, Nike – 95)

  • Using this data, you will get to know which brand is leading in which city (Adidas in City A | Puma and Reebok in City B) for June and you can plan your stock accordingly.
  • When you know what your target customers are looking for and you have that in your stock. Even the online retailers can search for local product hotspots so that they can accordingly adjust their strategy which will eventually invite more sales, hence more profit.

The tool is additionally a bonus for businesses who will welcome the resourceful insights as offered by the data to know the product’s popularity and trends. This info can then be used by a wise product marketer to target AdWords.

Use From Users’ Perspective

It is not that the tool is only for the businesses and retailers. Shopping Insights is not equally but pretty helpful for customers as well. If you are someone who likes to stay with the latest trends, you can easily find out what specific product is leading in your city.

Let’s take an example

 

  • For instance, you want to buy a phone yet you are not sure which one’s best.
  • You just look up to Google Shopping Insights and enter phones.
  • You get a statistical estimate of the top trending phones as well as the least trending ones.
  • You simply go through the trending ones and make your decision (what’s most people are loving means it’s probably the better choice…isn’t so!) or at least you get a clear idea.

That’s it!

What’s New!

Soon after its release, Google added more features and data to its tool. The most recent update is Shopping Insights v4.2, which was released last year on November 17. The latest version has new interest-based visualization, availability of demographic and national level data, as well as user feedback interface. Additional features were also added, including an option to explore trending products for preceding month, a graphic representation of split between desktop and mobiles, along with a streamlined data picker.

How to Use It

We won’t make it long. Google has made it easy for people to familiarize themselves with the tool. You can visit the official link to get started –
https://shopping.thinkwithgoogle.com/

Google’s Official demo video –

Drawbacks and Limitations of Shopping Insights – Maybe Not a Jack-of-all-Trades!

Like every other thing, Google Shopping Insights is no exception from flaws and limitations. The main issues with the tool are:

  • For now, the data provided by the tool is only about search queries made from April 1, 2014.
  • The data offered is available only for US-based markets.
  • Even the city level data is limited to 16000 US cities.
  • You can only search and analyze the products/services as allowed under Google Shopping Policy.
  • The available data is rated on a 0-100 scale. The reason behind this is to allow a simpler comparative analysis. Yet, the drawback is that the numbers are only estimates and do not reflect the actual search volume.
  • The Shopping Insights tool is no help to the product merchants of items that are regarded under the moderate niche but are still searched and requested by customers.

So What’s Next?

Google Shopping Insights is a great and beautifully designed tool for understanding shopping trends.

For now, everyone has been treating the tool for retailers and suppliers. Interestingly, Shopping Insights is a boon for e-commerce as it opens a new world of opportunity for e-commerce channels to come up with productive and successful strategies. Although limited, it’s a great tool for understanding latest trends for different products on the city level. The tool stresses basically on retailers, e-commerce, and comparison of local shopping trends.

Google said the tool is a gift for offline retailers, however, it’s significantly useful for online-only retailers as well in redesigning their campaigns on product hotspots. The only big catch in the tool is its inability to serve sellers who offer products that are listed relatively niche yet are still demanded by many users. These products include gifts with limited editions for festivals or special occasions.

All in all, the tool CAN do MUCH MORE yet it all depends on Google that how much it improves it in future. Until then, Shopping Insights can offer businesses a clear sense of what their target audience is searching for BUT it’s still unable to predict what is ACTUALLY being sold.

Although Shopping insights will help retailers to see the existing shopping trends, they will still need to rely on their personal analysis and estimates for real data.

 

Posts on Google for Small Businesses: Make Your Business Stand Out From the Crowd

Posts on Google for Small Businesses: Make Your Business Stand Out From the Crowd

Haven’t got a Google My Business Account yet?

You better sign up!!!

Businesses, brands, celebs, and everyone else has been posting content on Google previously as well, but with Posts on Google, the search giant has recently introduced a completely new way to do so. Released on June 22, 2017, the all new Posts on Google feature offers you a new, better way of sharing fresh content with the target audience and everybody who is searching you online.

We know you may have read or heard of the feature already, but do you exactly know what it packs for the local businesses? Not only freshen up your online visibility but Posts on Google can  help your local business improve and pitch new customers too!

Hop on and go through this complete post to understand every nook and cranny about Google’s new posting feature.

Who Can Use Posts on Google

The feature was initially released during US election for candidates to post relevant content. Later, it was made available for a few categories only, including:

  • Sports teams
  • Museums
  • Sports leagues
  • Movies in the US
  • Musicians in brazil

As per its commitment, Google lately made the feature available for small businesses as well. That’s the main part of the story.

Posts on Google for small businesses is the hot topic in the local business sector. But to use it, there’s one condition that you need to fulfil, i.e. you must have a Google My Business account.

For those who already have an account on Google My Business, it is a one-click process to use the feature. For the unregistered users, they will first need to sign up for the service and then continue.

How to Use Posts on Google

Using the feature is no less than a cakewalk. In case you don’t have a GMB account, here’s a breakdown of steps to use Posts on Google:

  • Click on Request Access

How to Use Posts on Google

  • You will see a form asking some details, fill up the form according to your purpose with right information

How to Use Posts on Google 2

  • You will see a popup that reads “Thank you for joining the waitlist to Posts on Google.”

How to Use Posts on Google 3

  • If you want, you can also submit a new response to Posts on Google.

NOTE: For businessmen, select Business from the list of categories.

Once Google reviews your request and permits you the rights, you can start using the feature to make your brand more lively online. The interface seems similar to that of uploading a new post on Facebook.

For those who already have a registered account on Google My Business, their page will look somewhat like this:

WebsperoBusiness

Posting on Posts on Google is very easy. All you need to do is just type in the text, add images or several call to action buttons to your post. You can also schedule posts or create events. Another interesting feature is that you receive full updates regarding the views and interactions on your posted content.

Here’s what options you get while posting new content:

  • Option to add media, including Image, GIF, or video
  • Description – maximum 300 words
  • Event title
  • Start and end dates, and times for the event created
  • Learn More – to add your website link
  • Call-to-actions – Buy, Reserve, Get offer, Sign up, Newsletters

The post you upload instantly shows up on both mobile and desktop.

How Google Posts Looks in SERPs

Well, the posts do not show up in Google+ rather after creating a new post, a new column adds to your business listing in the SERPs. The effect is immediate and shows all of your latest posts (two posts at a time).

Below is an example of how the new posts look on your business listing in search results.

HGoogle Posts Looks in SERPs

What it means for small businesses?

With majority of people searching for local info online (i.e. via search engines like Google), the best place to promote your business is Google Listing (Not using it yet? Sign Up here). In the positive case scenario, where the audience already knows the business it is searching, they will anyway want to know detailed information on what the business offers and everything interesting about it.

That’s exactly the reason why Google My Business has introduced Posts to local businesses. By doing so, Google has offered the small businesses a simple way to drive new customers and establish stronger relationships with the existing ones.

How it can benefit small business?

Posts on Google helps businesses in a number of ways, some of which are:

  • Share Daily Offers: Sharing daily discounts, offers, current or temporary promotions that not only motivates new and existing customers but also lures them to try your offers.
  • Promotion: Great way of promoting products, services, events meanwhile informing customers about upcoming events at your location.
  • Products: Best place to display your products as well as list the new additions.
  • Connect With Audience: Options available to connect with the audience right from Google Listing. These options include – giving audience a one-click way for reservation, signing up for newsletters, get info about new offers, and buy particular products from your website.
  • Better Click-Through Rate: The feature will help businesses achieve improved click-through ratio from business listing.

How Small businesses can use it?

Around 82% of people use search engines for finding answers of their queries and 70% people research different businessmen before taking a final decision. With Posts on Google, businesses will be able to share regular, relevant updates and info on Google Search and Google Maps in order to help their businesses become visible to customers from the crowd.

With the ability to add call-to-action phrases (like “Reserve,” “Sign up,” “Learn more,” “Buy” or “Get offer.” ) to business listing, you can even decide the way you want to connect to your customers and target audience.

As already mentioned above, registered Google My Business users can start using the feature directly. You can create Posts anytime, anyplace with the help of Google My Business app for Android, iOS, and web.

If you haven’t signed up for Google My Business account yet, sign up today to get started with managing and improving your business listing on Google. Once Google verifies your business and details, you will be allowed to start posting content.

Anything else to know about Posts on Google?

Link Posts: The most interesting and probably the most important feature of Posts on Google is that it lets businesses link their posts to their own sites. This way, it can be used as a medium of driving more traffic, more sign-ups from newsletters, and more potential customers to particular product pages.

Postscript: One thing to note here is that the posts you upload are only visible for a week. After seven days of posting them, these posts automatically expires. Businesses all over have reported that they received a notification a day before saying the Google Post will expire.

Anything else to know about Posts on Google

Additional features

One good thing about the new feature is that Google has made it even simpler to use by offering a Help Center. So just in case you find yourself stuck with the options or anywhere while using the feature, you can simply visit the link above to get assistance.

Why You Should Start Using Google Posts Right Now…

  • The first and the best thing about Google Posts is that it’s available for free. Businesses can use it without actually paying a penny! It’s a part of your business listing options and all you need to spend is only your time.
  • Google loves fresh content and although nothing can be said if Google really follows it, yet the past experiences with rest of the Google features and services hints a little. When you post an updated listing and regularly post informative content on the search engine, the listing tends to show better in SERPs as compared to the ones without any update.
  • Who doesn’t love its own features! Google too loves it when you use its services and features. Being a business owner with a thought of expanding your business online, you gotta do what Google wants you to and Posts on Google seems no exception to that.

What this means for your Google Business Page.

Well, with the advent of Posts on Google, it seems more like Google’s effort to bring back its lost repo in social media marketing. Even though that does not mean that you will see Google+ coming back in form again, but it’s definitely something that can help businesses (especially local or small ones) maintain a better online presence and share relevant info/content with their customer base.

Google seems to be putting more power to business owners with the way they handle their search presence and customers. According to me, the feature can be somewhat more fruitful when combined with the targeted keywords in the text part of the posts. For more promotional benefit, even the media could contain links you think are good for your business.

From the customer’s’ point of view, the feature seems a new and better way to find latest info, offers, products, and services in their local region. This could be a plus for overall user experience not only from the business’ perspective but also for Google.
Our suggestion is to use the feature on a regular basis like weekly strategy for marketing your business. Then of course, sum it up with fresh content, call to actions, and active communication in your selected media outlets.

There’s no word if the feature would be a forever free service or the search engine will charge you for using it. But you can expect new enhancements to Posts on Google and introduction of many more interesting features to Google Business Page in near future.

12 Exceptional Online Marketing Tools in 2017 That Every Small Business Owner Should Know

12 Exceptional Online Marketing Tools in 2017 That Every Small Business Owner Should Know

Are you a small marketer with a tight budget and big ambitions? Some free online marketing tools can absolutely help!

For a successful online marketing strategy, it is important that you are familiar with respective tools that not only simplify the task but also brings more productive results to your efforts.

Here we have listed some of the free, oft-overlooked online marketing tools that can prove really powerful if used the right way. Let’s dig in and explore the path to productive Internet marketing.

Free Online Marketing Tools You Often Overlook But Can Completely Redefine Your Marketing Strategy

A. KEYWORD RESEARCH

SEO is the main source of getting your brand indexed in search engines and Keyword Research is the base of SEO strategy. There are countless tools available to help search relevant keywords of your purpose. These are the 3 that marketers often oversee but we liked pretty much.

 

1. Google Correlate

When you are new to the marketing world, it’s no less than a blessing to get advice, and that too without any cost? Great isn’t it! Google Correlate is one gem of a tool that brings you advice right from the source itself. Google’s Correlate tool is most overlooked but marketers are not aware of its potential.

Google Correlate webspero

We tried out the tool and it works amazing! This is what we think of this tool.

Pros:

  • You will find the list of related keywords, apart from the target keywords.
  • The tool additionally shows you the long tail keywords.
  • You can search on the basis of weekly or monthly time series.
  • Keyword research is also possible on the basis of the country.

Cons:

  • The number of correlations it offers is overwhelming.
  • It shows error at the time of uploading a file.

Verdict:

That was it! Except that you need to shortlist the keywords from a ton of options (which is Keyword Research all about), the online marketing tool works wonder. You don’t have to follow the flock by adopting the same tools as others are. Give this less-known tool a try and you will know why we listed it here.

Price: Available for free.

 

2. Soovle

Wouldn’t you love it when Google autocompletes the keyword research you are up to? Soovle is the tool that does the job well. Like Google’s autocomplete feature which is used in generating blog titles and keywords, Soovle also works in a similar way and offers you autocomplete suggestions from different sources.

Soolve webspero

Pros:

  • Autocompletes the keywords suggestions you enter.
  • Picks suggestions from a list of sources, including Google (default), Amazon, Bing, Yahoo, YouTube, and Wikipedia.
  • You can change the default source from Google to another from the available options with one-click.
  • Shows lists of all possible keywords, longtail keywords, and keyword phrases matching your search item.
  • Quick and easy.

Cons:

  • Manually shortlist keywords that suit your requirement.
  • Can’t search location-wise

Verdict:

Overall, Soovle is another great option for keyword research tools. Not just it is free to use but also offers great help in finding the best keyword selections matching your need.

Price: Available for free.

 

3. Ubersuggest 

If you are a marketer in search of not only text-based keywords, then Ubersuggest is your best bet. The keyword research tool provides you with options to choose keywords on the basis of different categories. Here’s an extract of the tool in brief.

ubersuggest webspero

Pros:

  • Suggests keywords on the basis of location.
  • Find keywords from different sources, including Web, news, YouTube, images, and more.
  • Use ‘*’ to find automatic suggestions
  • You can also select keywords alphabetically.
  • Possible to download selected keywords.
  • Lets you expand the keywords

Cons:

  • The process to go through all keywords is time-consuming and tiring.

Verdict:

We are really shocked on how can marketers ignore the potential of Ubersuggest. The keyword tool offers a gamut of useful features that can prove a game-changer for your SEO strategy.

Price: Available for free.

B. WEBSITE AUDITING

In marketing, deep analysis of your website plays a crucial role. By doing so, you review the determining factors of your visibility in search engines.

Check out the tools we found quite interesting in simplifying your website auditing task.

 

4. Woorank

Woorank is a powerful yet less-known SEO-Audit and Website Review tool. It helps marketers analyze their website in depth to make them easy to be found. It’s disheartening to see such a great tool not getting the popularity and userbase it should be. Anyways, let’s have a quick look at what the tool has got.

woorank webspero

Pros:

  • All-in-one package for website owners, in-house SEO team, and large-scale SEO firms.
  • Ability to control and manage relevant improvements for top webpages.
  • You can download the search results as PDF files or as slides.
  • Available as an extension for Google Chrome and Mozilla Firefox

Cons:

  • Free version is available as 14-days trial only.
  • Few reports are out of your reach if you haven’t upgraded to the paid version.

Verdict:

Woorank is a wonderful tool for small marketers who have tight budgets to meet their requirements. You can even use Woorank without actually signing up using a trick. The subscriptions start at really reasonable rates, so even if it does cost you some bucks, you shouldn’t overlook the amazing feature set it offers.

Price: There are 3 pricing plans of Woorank, with the base subscription starting $49.99 onwards.

 

5. Seoptimer

Locate the critical errors on your website within seconds with this feature-rich tool we spotted. Although not on the first rank, Seoptimer offers marketers great help with suggestions on what needs to be improved, changed, and what you should do next on your website.

It’s really easy to use and the interface of the tool is extremely user-friendly.

seoptimer webspero

Pros:

  • Instant results.
  • Suggests with options on what to do next to make website more SEO-friendly.
  • Report is downloadable as PDF file.
  • It can test any subpage.
  • Shows detailed report of corrections and errors.
  • Available as a Google Chrome extension.

Cons:

  • The only flip point of the tool is that it isn’t exactly a free tool. After a trial period of 14 days, you need to upgrade to the paid version.

Verdict:

Seoptimer is meant for those marketers who are in search of a complete website auditing package within a small budget. The tool offers every detail on website elements along with suggestions.

Price: Available for free.

 

6. Website Grader

Find out how powerful your website is with this feature-rich tool for website auditing. Website Grader works very in a simple way. Just enter your website URL which you want to receive the report about.

websitegrader webspero

Pros:

  • Fantastically, the report shows details on everything from site speed, page size, page requests, to page redirects, browser caching, compression, and render blocking.
  • Separate suggestions for SEO, performance, mobile, and security.
  • Suggestions on what you need to do next.

Cons:

  • Available as a free tool in its 30-days trial pack.
  • No suggestion or improvement report on content throughout the website.

Verdict:

Website Grader is a useful tool when you want a detailed report of your website in a user-friendly and engaging interface. One thing that makes it better is the well-ordered and separate reports on different factors. For small marketers, it’s a really handy tool.

Price: Available for free.

 

C. SOCIAL MEDIA

Your business, brand, anything you do online is incomplete without promoting it on social media these days. For small marketers, use of free social media tools that offer functionality like the paid ones is a blessing. Your marketing campaigns and management on social media can be a turning point if you use the ideal tool.

 

7. Hootsuite

Although quite popular, most people do not know that Hootsuite can be a perfect social media tool as well. It encompasses so many features worth trying out for small marketers who rely on free tools for their social media management.

HOOTSUITE WEBSPERO

Pros:

  • Supports around 35 popular social media platforms.
  • Dedicated tool for automatically finding and scheduling content.
  • Real-time analytics to help you make data-driven decisions.
  • Message tracking and mentions.
  • You can use Hootlet plug-in to share information with ease.
  • Add multiple teams to specific social media accounts or as required along with other team collaboration options.

Cons:

  • Free trial for 30 days only.
  • Some advanced features are locked for paid version.

Verdict:

If you are inclined towards finding a social media tool for personal use then Hootsuite is the best solution. But for commercial use, you might want to switch to its paid Enterprise version which offers best of its features.

Price: There are 4 plans to choose from. The base subscription starts from Rs.1260/mo*.

 

8. Buffer

Track your followers and adjust your posts accordingly with Buffer. The social media solution presents you with a better way of sharing and managing your activities. In addition to, it has scheduling and other interesting features worth checking out.

Pros:

  • Finds best times to share content to make it visible to your fans and followers.
  • Schedule posts.
  • Supports all major social media networks Facebook, Twitter, Google+, Pinterest, LinkedIn, etc.
  • Multimedia options to add images, videos, and even use pablo.
  • Available for Android, iOS, and as a browser extension.
  • A pool of customization options such as font sizes, formatting, typography, and more.
  • Clean and simple layout.

Cons:

  • Most options are based around scheduling posts and posting content.
  • Not a forever free tool. After 30 days, you need to choose from Small Business, Medium Business, and Large Business versions ranging $50/$100/250 per month.
  • No Instagram integration into the platform

Verdict:

Schedule your posts easily using this superb tool. It smartly tracks the activity of your fans and following and finds the ideal time to post in order to bring you maximum exposure and response. Buffer is quite impressive in many aspects yet lacks a bit in one or two, which you can ignore if you are trying to cut short on budget.

Price: There are 2 different categories for “Individuals” and “Teams and Agencies”. The base subscription for Individual is available for free whereas for the second category, it starts at $99.

 

9. Tweetdeck

Almost disregarded after the introduction of new tools, marketers are unaware of what Tweetdeck can actually do. The social media tool is best for those marketers who are Twitter-based. It brings personalized Twitter features to your door without paying anything.

tweetdeck webspero

Pros:

  • Absolutely free for Twitter users.
  • Offers options like custom timelines, team accounts, and Twitter lists and searches.
  • Manage multiple accounts.
  • Track lists, searches, and more.

Cons:

  • Functionality limited to Twitter only. Other social media networks not supported.
  • No build-in analytics
  • Not very usable on mobile devices

Verdict:

If your business is circled around Twitter as the major focus, then none can be better than Tweetdeck for managing your social media activities. In short, it’s master of what it does yet not an all-rounder.

Price: Tweetdeck is free to use for registered Twitter users.

 

D. LINK BUILDING

Regarded as one of the most vital elements of SEO and online marketing, most marketers know the term Link Building and its importance but are likely to be unaware of these superior link building tools that can be of great use at no price.

 

10. HARO

Although not so popular among the marketers, but HARO can work as a brilliant link building tool. If used properly, it acts as a great tool for marketing and building your brand with the useful links from SEO point of view.

Haro webspero

Pros:

  • Builds the brand reputation by bringing you authority links and press.
  • You don’t need to go striving for links as the journalists come to you for information in return of links.
  • SEO-friendly technique, followed by some of the most popular media outlets.
  • Brings diverse profile of useful links related to your niche.

Cons:

  • Cannot be used as a single source of link building.
  • Only the basic version is free that does not offer all the necessary features. For more results, you need to upgrade to the Standard, Advanced, or Premium version ($19/$49/$49).
  • The journalists do not always respond or easily accept your contribution.

Verdict:

HARO is not originally a link building tool so if you want a complete solution then it might not be the perfect fit. But, if used right the same can prove a passive way of bringing you relevant backlinks on your niche from high authority media outlets.

Price: The basic package is free to use, with 3 paid packages starting at $19/mo.

 

11. Check My Links

Do you follow Broken Link Building technique for marketing? If you do, then no other tool can be as useful as Check My Links. The tool works simply on broken links concept and is best at it. For small marketers who need a free tool to identify broken links, this is an apt solution.

Pros:

  • Available as a Google Chrome extension.
  • Checks for all broken links on a webpage.
  • Publishes HTTP response codes and full URLs of broken links in the Console log.
  • Completely free.

Cons:

  • Available only as a Google Chrome extension. Other marketers using different browser may have to go empty handed.
  • Focuses only on identifying and highlighting broken links on a webpage.

Verdict:

Focused mainly on broken links, Check My Links is a great tool for getting rid of non-working links throughout a web page. But the catch here is that it does not offer any other features related to broader concepts of Internet marketing and link building. Overall, it is perfect for the purpose it is meant for and can be used as an additional tool.

Price: Extension available for free.

 

12. LinkMiner

Pretty much like a better version of Check My Links, LinkMiner offers you two-in-one functionality when it comes to broken links. Marketers who not only want to know the broken links on their web page but are also interested in knowing the number of broken links pointing to the page can completely rely on LinkMiner.

Pros:

  • Google Chrome extension available.
  • Highlights broken links on an entire webpage.
  • Shows a total number of broken links pointing to a webpage.
  • Shows the count of total outbound links in a page on a Google SERP.

Cons:

  • No extension for other browsers.
  • Ideal option only for finding Broken Link.

Verdict:

LinkMiner is a supercool marketing tool when all you need is a dedicated solution to manage broken links. It offers multiple features that make managing broken links easy and fun. BUT…if you want an all-in-one tool for link building, it might be a secondary choice to consider.

Price: Extension available for free.

 

THE BONUS TOOL – Canva

Even though the list has ended, we have a bonus tool for marketers that they should use for all the image-editing work. Canva is a multifunctional picture tool that makes creating graphics not only easy but also an engaging process.

Marketers at times need something in graphics that can captivate the viewer like infographics, banners, memes, and many more multimedia items. For small marketers and businesses, Canva is the first choice. Apart from creating new ones, you can even edit the existing images with a few available features and then save them on the cloud.

canva webspero

Pros:

  • Offers all-in-one toolbox for graphic designers.
  • Around 100 fonts and 8,000 templates available.
  • You can make presentations, business cards, posters, Facebook event covers, infographics, and more using this multifunctional tool.
  • More organization and storage
  • Available as an extension for Google Chrome.

It’s simply not possible to list all the wonderful features that Canva offers. We recommend you to give this dedicated designer tool a try and you will not regret the decision.

Cons:

  • Free icons are limited, to use more you need to pay $1 per icon.
  • Though the basic version is free of cost, if you need Canva for official work, then you would be required to purchase its monthly or yearly subscription.

Verdict

Canva is a great option for all the designing work, especially if you need to use the free templates. Considering the price, yes it costs you some bucks, but it is still cheaper than other professional tools. So all in all, Canva comes as a decent choice for social media graphics and tons of additional features.

Price: Paid subscription starts at $13/month or $100/year.

 

The Conclusion

Online marketing is the soul of building your brand online and there’s always a right and a wrong way of performing it. Before deciding one tool for every specific purpose, I will recommend you to better test all three choices first and then pick one. If you don’t find a single option that fits all your purposes, fret not and use a combination of tools. It’s no crime!

What you need for a powerful and successful online marketing strategy is a mix of all tools that will help you throughout your journey to increase traffic, improve search engine ranking, establish an identity on social media, productive email marketing, unique content strategy, and getting customers!

Got suggestions? Feel free to leave your feedback in comments below.