6 Principal Design Practices For A Perfect Landing Page

6 Principal Design Practices For A Perfect Landing Page

Landing page is a primary and a definitive part of successful inbound marketing practices. This page totally affect the leads, so every campaign you perform should be connected to a custom page – opposite to an ambiguous homepage where the visitors don’t know where to go. It is a quite tricky task to do. There are many elements of landing page that are supposed to be best.  Although there is no particular formula to get the perfect landing page, but there are some common rules that can help you in getting the perfect one.

Test As A User

While thinking of your landing page, it’s better to put yourself first in the visitor’s shoe. Ask some questions from yourself.

  • What information is important to effectively convey the key message to the visitor?
  • What are the main features in the user’s mind?
  • How can the products and services be communicated to the visitor?

Understanding user and his behavior are essential as it is key to get the desired results from the landing page. You can get a better acknowledgment of how user comes to your website and what he prefers. It will also give an idea of the formatting of elements in the page.

Use A Strong Call-To-Action That Stands Out

CTA is the action that you want from your client to click on. Whatever may the objective of landing page, we just want conversions. It’s very important for users to know what to do next after reading the landing page content. For this reason, it’s better to make your call-to-action big and above the fold. Using directional signs to your CTA is also a good practice. You can use words like “free”, “download now”, “buy”, etc navigate to this web-site. to attract the visitors as these words are more likely to get clicked. The CTA button should be bright, big and should stand out of the entire page.

Use Products Images and Videos

Creating a tempting video and image is the first step of engaging audience. Using videos of testimonials and images of the product can give a positive impact on the visitors. It will give them an extra push to look further.  Make sure you choose the images relevant to the content and is optimized. Including too many over-the-top images is also a bad idea as it will distract the user from the main content. So, choose images and videos wisely.

Compact and Clear Page Headlines

Your headline is the main thing that your customers will see on the landing page. It is very important that the headline and the content complement each other.  Having a consistent content between the ad and the landing page content is crucial. Also, the headline should not be complicated and bore and should attract them to take a deeper look of the page. It should tell people that what is the page about. Limiting your headline to six words would be a good practice.

Get To The Point

While designing the landing page, keep the things simple and get straight to the point. People come to your page for a reason. You should make sure that you address that reason clearly showing what services and products you are providing, are related to their interests and needs. Use clear headers, sub headers and bullets for points to make your content concise.

Using Contrasting Colors

Landing page designs are very important for online success. If you can’t clearly gat the attention of your visitor, then will loose them forever. You will always want your CTA to pop off clearly from your landing page. For this, make sure it’s easy for your visitors to know that from where they should complete the action. That’s why choosing the right colors for CTA is also crucial to grab the visitor’s attention.

Powerful Guidelines to Generate Massive In-App Revenue

Powerful Guidelines to Generate Massive In-App Revenue

Building a potential app is not enough, you need to review the monetization strategy. If the app is providing equivalent free options and not more than that then many of your clients will find any other substitute in the App Store weight loss supplements. Because of this, depending on advertising for revenue is a convenient option. But these ads can be unwanted and distract for users.

So, how will you achieve the steady stream of earnings without sacrificing the user experience? Below is the concise introduction to in-app advertising basics which will help you in finding the best ad monetization strategy.

FOCUS ON TARGET AUDIENCE

In-app advertising provides a better solution to perfectly target the users and suggest them to interact with the brands. It provides a close connection with the user on a personal level. Users expect a high level of personalisation so keep in mind your customer’s expectation before executing an ad. Both the publisher and the advertiser could suffer because of not targeting the correct audience with the quality ads.

CONTENT QUALITY

It’s very important for both, advertisers and publishers, to understand that in-app ads are an important part of the total user experience. So, you must confirm that your content doesn’t drive the user away. Ads should be pleasing, valuable, enjoyable, approaching their needs and interests. To attain this, you need to understand that what the target audience would like to see for the next 30 seconds. Improvement in overall user experience will result in higher engagement and conversion rates.

PICK THE RIGHT AD FORMAT

Technical potentials of an in-app ad are changing as the mobiles are evolving. It is very necessary to consider the right format for your targeted audience to produce a high ROI. Below are the 8 common types of ads:

Standard Banner Ads

These ads are clean and sharp, compelling the clients to click on them. It is a very popular ad format because it is very noticeable, placed either at the bottom or the top of the screen. It is the safest and simplest way to forward the brand name to many people without annoying them.

Interstitial Ads

These ads are the full-screen ads that can take the complete screen of the users. They are mostly positioned either when the app is loading or while closing the app. Its disadvantage is that it can be intrusive to the user as it covers the full screen.

Notification Ads

These are designed to pop up in the mobile’s status bar to make users well informed of the ad. However, it can be sometimes very annoying and can damage the reputation of your app.

Native ads

These are integrated within the apps. These don’t look like ads at first glance, making them easily acquired by the audience.

Hyper-Local Targeted Ads

Many of the apps ask for the permission to access client’s location after downloading the app. These use GPS data of smartphones to geographically locate the audience for delivering relevant ads.

Video ads

These type of ads have the high level of engagement and are very simple. They need a good budget and gives high conversion rate when the content is related and captivating. There are 3 types of video ads – Pre-Roll, Mid-Roll, and End-Roll. Pre-roll ad arrives before the video has begun, Mid-roll in the middle of the video and End-Roll after the video.

FREQUENCY AND PLACEMENT

Get your user’s attention without being too annoying. Along with the placement, you also need to focus on the frequency of the ads. If you wait for a long time, then your conversion rate will suffer and if you execute them in a short period of time, then you can frustrate them and they will end up closing the app.

There are many reasons to uninstall your app, but the poor user experience is one of the most common reason. Your proper ad monetization strategy can result in boosting high revenue and giving customer satisfaction.