5 Powerful Inbound Marketing Techniques Every Business Should Use

5 Powerful Inbound Marketing Techniques Every Business Should Use

To grow your Business in the current scenario, you either adopt Inbound Marketing or fall by the wayside as your customer flocks to your competitors. When you embrace Inbound Marketing, you will be capturing leads like an expert hunter.

Inbound Marketing is the technique of getting found by the customers, who are already searching for your products and services online. These techniques are more natural, targeted and cost effective for reaching today’s customer as compared to the old outbound strategies.

Imagine the Situation:

Which person do you think will be more likely to buy a car? a) A person who has received a message “Buy this car!” or b) A person who was searching for the car and found the perfect one on his own. Well, we all know the obvious winner. Let’s take another situation: There are 2 things, one is a pop ad (outbound) and other is a funny infographic (inbound) that you choose to look at. Which is more natural and likely to engage? Again the Inbound.

The above situations are enough to convince you that Inbound Marketing is better for driving leads and sales. Below are the 5 powerful elements of it:



Search Engine Optimization is the process of optimizing the content and structure of the website so that you can receive organic placement in SERPs. A quality website and optimized content ensure that Google will index your site’s content to appear free for the people searching.

It comprises of complicated techniques, but which is more important? Start by identifying and utilizing the important keywords which are having high search volume. Using long phrases over 2-word keyword is better. Google keyword planner, moz, and many other tools can be used to find influential and important keywords.



Although PPC is paid, but still considered as inbound because it is shown on the top of SERPs for relevant customer queries. You don’t have to find the clients as they will find you according to their requirements. It gives a big opportunity to grow the online business with more profit.



After getting customers from PPC and SEO, you need to provide good content to them.  Using fresh and useful content for stopping them on your site is a critical factor. Your content should address their queries and hence reduce the bounce rate. The more educational content you create, the more customers will remain engaged in the sales process.


Now, what? You will not get the profitable result of your content until you promote it with Social Media. Creating a content is just a small piece of work. You can ensure that the content reaches to the targeted audience by Social Media. Your clients can be on multiple channels including Facebook, Twitter, Pinterest and many more.

You need to figure out that which channel is best for the promotion of your content. It’s better to create a Social Media Promotion plan so that you can analyze the metrics efficiently and can have more experiments.



Guest Blogging is ideal for getting strong backlinks and bigger audience at the same time. It will not only drive the traffic to your site but will also increase the revenue. However, not all guest posts yield good results. You should understand that how to effectively produce the right content.

There are thousands of inbound techniques to grow your business, but these 5 are powerful for a start. Pick one, try and see the impact it makes on your business.

PPC + SEO = Hike in ROI

PPC + SEO = Hike in ROI

We are seeing a number of new update in algorithms that are affecting the SERPs. Google continues to improve how content is being shown to the customers through organic and paid listings. Due to which, SEOs are trying to experiment different strategies to get more ROI.

Most of us use SEO and PPC with completely different strategies. Although they are 2 different things, there are different ways in which both can complement each other. We can consider them as two faces of the same coin i.e. Search. There are ways by which we can achieve a higher ROI by integrating PPC and SEO.

Consider the following strategies that make a coordinated SEO and PPC strategy more powerful than the sum of its parts:

Integrating the Goals and Metrics of Both

By using the data of both the teams, the behaviour of the customers can be understood more accurately. Combining the PPC data with organic metrics will give deep insights of how the customers are using the digital properties and how they behave once they leave your site.

Production increment

It doesn’t make any sense in keeping both of them apart as both can benefit each other. Keeping them apart will isolate the critical information and will reduce the productivity level of even the most powerful online campaign.

Increase efficiency of campaigns by combining keywords

Keywords are the base of every SEO or PPC campaign. Both the teams do keyword research to find the keywords that best align with the target audience’s behaviour. Consumers use long tailed keywords more than the single term while searching. Combining the result will allow both the teams to choose the perfect keywords.

Matching Ad Copy with the headline of the Landing Page

When a visitor click on the listings (it can be PPC or SEO), he expects to reach on a page that closely matches the listing heading otherwise, the customer will bounce. This procedure should be followed till the conversion rate. Now the issue is that the PPC team spends too much on perfecting the ads, but don’t have much control over the landing page’s attribute. On the other side, SEO team has full control over editing the client’s website. So perfect ads by PPC and matching heading and content with SEO can result in desired benefits.

Expensive PPC to cost effective SEO

In many industries, targeting some keywords in PPC is not cost effective. It will be a good strategy in which we can optimize the costly PPC keywords by SEO and using the PPC for cost effective keywords. This will help the PPC team in redistributing the budget elsewhere. This will help in getting the organic and paid listings on the first page.

Real-time Experiments

The delay between the optimization and impact is the biggest issue in SEO. While in the case of PPC, immediate results i.e. visibility, clicks and conversion can be seen. So this beauty of PPC can be use to experiment some keywords and use them in SEO after watching the results.

The above factors confirm that with the right SEO team, you can improve ROI in almost every PPC campaign.

A Guide to Google’s Penguin 4.0

A Guide to Google’s Penguin 4.0

Google has officially announced the last release of Penguin on September 23rd, 2016, almost after 2 years of long wait. Penguin 4.0 is the last update of this type as from now onwards, it becomes Real Time and is now baked with the Google’s Core Algorithm. It is launched for all countries and languages at the same time.

Before we see impact of Penguin 4.0 on search Industry, let’s take a look back.

The first Penguin update was launched by Google in April 2012 to punish the sites that were spamming the search results to rank high by spammy link building practices. Google has shooted periodic updates of Penguin throughout the year. The spammy sites were not regaining their rank even they have removed the spammy links. They have to wait for the last penguin update so that their site can be freed from the penalty. Below is the list of all Penguin Updates:


Penguin 1.024 April 2012
Penguin 1.126 May 2012
Penguin 1.25 October 2012
Penguin 2.022 May 2013
Penguin 2.14 October 2013
Penguin 3.017 October 2014
Penguin 4 best diet pills for women.023 September 2016

What’s New in Penguin 4.0?

Penguin is Now Real Time

Before this update, the sites affected by Penguin remained penalized even if they were improved until the next time algorithm updates, which usually takes several months. With the latest release, Penguin now becomes Real-time i.e. penguin has become the part of the core algorithm. As the Google crawls and index pages constantly, the pages will also be assessed by Penguin.  Now the pages will be caught/freed on the regular basis and you will see the positive or negative results faster than before.

Recovery of Improved Websites

If your site is penalized and your webmaster is doing a good job in improving and removing the spammy links, then sooner your website ranking will be improved, right after Google recrawls your website. Google also recommend for using disavow file to help in the recovery of your site from Penguin.


Google also announces that the new update is more granular i.e. it’s now page specific. It will affect some of the pages with spammy links, while other pages of the website will rank. Such kind of micro penalties would be difficult to track.
Since Penguin is now merged with the core Algorithm, we will no longer receive an official announcement regarding it. It is a constant process so we will have to monitor our backlink profile on daily basis. The Rolling process has started and will take few days to completely roll out.